Meet Rebrand Marka by Mengchao Wu, Hao Li and Sijia Zhang

Meet Rebrand Marka by Mengchao Wu, Hao Li and Sijia Zhang is a highly esteemed winner of the very prestigious 2021 Zilarrezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

ZilarGrafismoa· 2021

Meet Rebrand Marka

by Mengchao Wu, Hao Li and Sijia Zhang

Client: Meet

Zilarrezko Saria A' Design Award Winner in Grafismoa Category

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Verified Award Winner

Verify Award Status for #115712

View at A' Design Award Press Release Award Badge

Colors

The Design

About Meet Rebrand Marka

Meet gazteei zuzendutako barbakoa jatetxe korearra da. Bezeroaren zeregina Mengchao, Hao eta Sijia-ren arte zuzendaritza eta ikus-identitate bat sortzea da, marka irudi bizia adierazteko eta haragi desberdinak sustatzeko. Parrilan dauden haragien formek geometriak naturalki aurkezten dituzte. Ideia horrek kontzeptuaren mugarrira eramaten ditu, haragi, itsaski eta barazki desberdinak geometria zehatzekin lotuz. Hainbat forma-konbinazio eta ereduek azken ukitu ludiko eta beroa ematen diete geometriei.

The Recognition

About the Zilarrezko Saria A' Design Award

Meet Rebrand Marka Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Meet Rebrand Marka erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Meet Rebrand Marka jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
Dimensions & Packaging: Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes
Tags: Branding, Graphic Design, Visual Identity, BBQ, Food
Production Technology: Adobe suite, Video Production, Printing, Package Design
Design Challenge: How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
Research: Our research included 3 parts

1. Communications with the client.

2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.

3. visual research.
Inspiration: The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
Project Duration: 3 mouths
Executed in NYC and shanghai
Operation Flow: This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
Team Members: Mengchao Wu
Hao Li
Sijia Zhang
Image Credits: Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li