Brontze Grafismoa · 2021
Self Help Graphics and Art Marka Identitatea
- Brontzezko Saria A' Design Award 2021 in Grafismoa
- CLIENT: David Jimenez
- Estimated Number of Design Views: 9,089
- Verification code 7E02751D45 · Verify this award
Colors
About Self Help Graphics and Art Marka Identitatea
Self Help Graphics and Art Ekialdeko Los Angeleseko arte komunitario-zentro baten marka-berritze proiektua da. Identitate berriak zentroaren balioa, misioa eta historia islatzen ditu, zentro hori Chicana, Chicano eta Latinx artisten identitate kulturaletik eta ahalduntze politikotik sortu baitzen. Azteka eta Maya hieroglifoen sareta-egiturak inspiratu zuen pantaila-tipografia pertsonalizatu bat eta logotipoa. Logotipoa laser bidez ebaki zen MDF egurrean eta tipografia mugikorreko inprimaketaz (letterpress) inprimatu zen testura gehitzeko. Kartelak serigrafiaz inprimatu ziren, zentroaren inprimaketa-historia omentzeko.
About the Brontzezko Saria A' Design Award
Self Help Graphics and Art Marka Identitatea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Self Help Graphics and Art Marka Identitatea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Self Help Graphics and Art Marka Identitatea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.
Press Kit
- Unique Properties
- The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
- Dimensions & Packaging
- Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress. - Tags
- Grid, Geometric, Typeface, Typographic
- Production Technology
- The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
- Design Challenge
- Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art. - Research
- Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
- Inspiration
- Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
- Project Duration
- Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
