Better than Perfect Aldizkaria by Gerhard Kirchschlaeger

Better than Perfect Aldizkaria by Gerhard Kirchschlaeger is a highly esteemed winner of the very prestigious 2021 Brontzezko Saria A' Design Award in Inprimaki eta Argitaratutako Komunikabide Diseinua Competition Category.

BrontzeInprimakia· 2021

Better than Perfect Aldizkaria

by Gerhard Kirchschlaeger

Client: Gerhard Kirchschlaeger

Brontzezko Saria A' Design Award Winner in Inprimakia Category

16,597

Verified Award Winner

Verify Award Status for #117460

View at A' Design Award Press Release Award Badge

Colors

The Design

About Better than Perfect Aldizkaria

Better than Perfect janari-aldizkari bat da, interneteko janari-blog bat inprimatutako formatura ekartzen duena. Errezetak sortzaileak dira, baina aldi berean sinpleak, eta errezeta bakoitza orrialde bikoitzeko zabalgune batean aurkezten da, argazki handiekin eta tipografia bizi batekin. Diseinuak espazio huts oparoa erabiltzen du eta ikusteko ohiko moldeak hausten ditu, tentsio bisuala sortzeko. Aldizkariak 22 bider 31 zentimetro neurtzen ditu eta 32 orrialde ditu. Birziklatutako urki-papera, inprimatze digitala eta hari-josketa erabiltzen dira. Osagaien aurkibide batek ixten du aldizkaria, eta erosketa-zerrenda gisa ere balio dezake.

The Recognition

About the Brontzezko Saria A' Design Award

Better than Perfect Aldizkaria Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Better than Perfect Aldizkaria oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Better than Perfect Aldizkaria beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main idea: to put an internet food blog on paper.
The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine.
Dimensions & Packaging: 22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching
Tags: Magazine, Photography, Typography
Production Technology: recycled paper made of birch, hp indigo digital printing
Design Challenge: A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
Research: Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
Inspiration: Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
Project Duration: The project started in july 2020 and finished in december 2020.
Operation Flow: The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
Patents: no IP / PATENTS / COPYRIGHTS
Team Members: Gerhard Kirchschläger, Karin Stöttinger, Julia Kirchschläger
Image Credits: Photographer Karin Stöttinger