Timing Sauce Marka-irudia by Wai Ching Chan

Timing Sauce Marka-irudia by Wai Ching Chan is a highly esteemed winner of the very prestigious 2022 Burdinazko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BurdinaGrafismoa· 2022

Timing Sauce Marka-irudia

by Wai Ching Chan

Client: Timing Sauce

Burdinazko Saria A' Design Award Winner in Grafismoa Category

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Verified Award Winner

Verify Award Status for #118426

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Timing Sauce Marka-irudia

Timing Sauce saltsa-ekoizle baterako sortutako marka-irudi proiektu bat da. Lanak marka-izen berri bat, logotipo bat, ontziratzea eta salmenta-materialak biltzen ditu. Aurreko izenak pastari egiten zion erreferentzia, saltzen ziren produktuekin bat ez zetorrena, beraz izen berri bat aukeratu zen. Logotipoak forma abstraktuak erabiltzen ditu, saltsa bat eta aurpegi irribarretsu bat iradokitzen dutenak. Kolore-ikerketak paleta gidatu zuen, eta hainbat kolore-konbinazio probatu ziren poza eta gosea helarazteko. Etiketak PVC distiratsu ur-iragazgaitzean inprimatzen dira, eta hiru tamainatan egiten dira, 120, 150 eta 180 mililitroko botilentzat.

The Recognition

About the Burdinazko Saria A' Design Award

Timing Sauce Marka-irudia Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Timing Sauce Marka-irudia oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Timing Sauce Marka-irudia zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.
Dimensions & Packaging: Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm
Tags: Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
Production Technology: Label Material: PVC gloss label waterproof
Design Challenge: In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
Research: They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
Inspiration: In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
Project Duration: Hong Kong