Save Calendar Egutegirako Ilustrazioa by Mengjia Li

Save Calendar Egutegirako Ilustrazioa by Mengjia Li is a highly esteemed winner of the very prestigious 2021 Zilarrezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

ZilarGrafismoa· 2021

Save Calendar Egutegirako Ilustrazioa

by Mengjia Li

Client: Northeastern University

Zilarrezko Saria A' Design Award Winner in Grafismoa Category

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Verified Award Winner

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Colors

The Design

About Save Calendar Egutegirako Ilustrazioa

Save Calendar janariaren aurrezketa gaia duen egutegi baterako sortutako ilustrazio sorta bat da. Ilustrazioek nekazaritza-soro bat erakusten dute udaberri, uda, udazken eta neguko lau urtaroetan zehar. Koloreak urtaro bakoitzarekin aldatzen dira, eta horrela lau aldiak erraz bereiz daitezke. Estilo txinatarreko konposizio simetriko batek itxura modernoa ematen die irudiei. Hilabetearen eta urtaroaren informazioa orri bakoitzaren goialdean kokatzen da. Marrazkiak ordenagailuko softwarearekin egin ziren eta 800 x 800 milimetrotan inprimatu ziren. Sortak nekazarien lan gogorra erakusten du eta janaria baloratzera gogorarazten die pertsonei.

The Recognition

About the Zilarrezko Saria A' Design Award

Save Calendar Egutegirako Ilustrazioa Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Save Calendar Egutegirako Ilustrazioa erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Save Calendar Egutegirako Ilustrazioa jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By showing the changes of the four seasons in the field, combining the field scenery with the calendar modeling, exploring the Chinese fashion and charm, thus creating illustration design works with modern design flavor and national characteristics.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags: Economy, field, seasons change, illustration design, Chinese style
Production Technology: Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in accurately grasping the characteristics of the four seasons in the field, combining the scenery of the four seasons with the color change, and accurately distinguishing the four seasons by color, so as to shape the modern aesthetic feeling.
Research: Starting from the four seasons of the field, it is depicted by the expression technique of national tide style. Taking the changes of the fields in spring, summer, autumn and winter as the breakthrough point, the gifts of the fields to people are reflected through the pictures. The month and season information is added at the top of the screen to further highlight the theme of frugal calendar and remind people to cherish food.
Inspiration: It is the traditional virtue of the Chinese nation to practise economy and oppose waste. However, with the development of the era of consumer economy, waste phenomena emerge one after another. Starting from saving food, this set of works reflects the hard work of farmers by showing the four seasons of the field, so as to awaken people's gratitude for food.
Project Duration: In Shenyang, a major agricultural product producing province, in 2020 .
Operation Flow: This design takes the changes of the four seasons of the field as the breakthrough point to create a series of illustrations. The symmetrical composition with strong Chinese flavor enhances the visual impact of the picture and attracts people's aesthetic interest with high aesthetic effect.
Team Members: Art Director: Huo Kai, designer: Li Mengjia
Image Credits: Image #1 : Li Mengjia, 2020
Image #2 : Li Mengjia, 2020
Image #3 : Li Mengjia, 2020
Image #4 : Li Mengjia, 2020
Image #5 : Li Mengjia, 2020