Cat With Fruits Bilgarrirako Ilustrazioa by Rui Deng

Cat With Fruits Bilgarrirako Ilustrazioa by Rui Deng is a highly esteemed winner of the very prestigious 2021 Zilarrezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

ZilarGrafismoa· 2021

Cat With Fruits Bilgarrirako Ilustrazioa

by Rui Deng

Client: Hengdian college of film&television

Zilarrezko Saria A' Design Award Winner in Grafismoa Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Cat With Fruits Bilgarrirako Ilustrazioa

Cat With Fruits fruitu lehorren marka baten bilgarrirako sortutako ilustrazio sorta bat da. Ilustrazio bakoitzak fruitu ezberdinekin jolasten dabiltzan katuak erakusten ditu. Koloreak telefono mugikorreko kamera batekin ateratako naturako argazkietatik hartu ziren eta ondoren desaturatu egin ziren tonu leunak sortzeko. Marrazkiak Photoshop CC 2020n osatu ziren A4 tamainan, 297 bider 210 milimetro. Paleta naturalak produktuaren izaera puru eta kutsadura gabekoari eusten dio. Sorta naturalismoaren ideiari jarraitzen zaio eta ikusleei irudipen lasai eta atsegingarria eman nahi die.

The Recognition

About the Zilarrezko Saria A' Design Award

Cat With Fruits Bilgarrirako Ilustrazioa Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Cat With Fruits Bilgarrirako Ilustrazioa erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Cat With Fruits Bilgarrirako Ilustrazioa jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The same design concept is also used in this series of illustrations. Colors from nature are used as the main colors to draw the scene where cats and fruits play together.
Dimensions & Packaging: A4:297 x 210 mm for non-physical design.
Tags: Naturalism; Cure; The original ecological; Harmonious coexistence; Tender love
Production Technology: This design uses the camera function of the mobile phone to select colors from the nature photos and complete the drawing of a series of illustrations with various forms of cats. The software used in the drawing process was Photoshop CC 2020.
Design Challenge: Color selection: when drawing illustrations, the designer found that the color absorbed from the photo could not well represent the main idea of the picture, so in the color selection, the color was desaturated.
Composition of the picture: the selection of the content of the picture, try a lot of different species, and finally choose the intelligent cat as the protagonist;
Drawing style: I also tried a wide range of small drafts on the style, and finally chose the existing style.
Research: This series of illustrations uphold the concept of naturalism, aiming to bring viewers the most comfortable, most close to the original nature itself. The designer has always been holding romantic feelings, using gentle colors to draw this series of illustrations. This series of works starts in 2020, which is a difficult year for everyone, so the designer hopes to comfort people's hearts through such works.
Inspiration: Cat With Fruits series illustration works are for a dried fruit brand design of packaging illustration works. The use of fresh color illustration to draw the scene of cat and various fruits playing, in order to highlight the product is pure natural, pollution-free characteristics.
Project Duration: The project started in September 2020 in Hengdian and finished in January 2021 in Huainan.
Operation Flow: Discuss design concepts, collect materials, and draw sketches.
Patents: Patent No
Team Members: Chao Yang
Image Credits: Image #1-5:Illustrator,Rui Deng,2020.