Brontze Grafismoa · 2021
Ben Su Jatetxearen Marka Identitatea
by Chao Feng
- Brontzezko Saria A' Design Award 2021 in Grafismoa
- CLIENT: MET Creative Brand
- Estimated Number of Design Views: 8,224
- Verification code 45479C2A9C · Verify this award
Colors
About Ben Su Jatetxearen Marka Identitatea
Ben Su txukin arrain jatetxe baterako sortutako marka identitatea da. Identitatea kultura ondare ukiezineko txukin ezaugarri nagusian oinarritzen da, eskuz egina eta 280 egunez gatzatua kontserbagailurik gabe. Kartel nagusiak produktuaren abantaila hauek modu bisual zuzenean aurkezten ditu, kurba leunak eta kolore kontraste sendoa erabiliz, ezagupen maila altua lortzeko. Jatetxeak 260 metro koadro ditu eta txukina erakusteko eremu bat du sarreran. Eszenek eta osagarriek identitate bisuala barne espazioarekin lotzen dute.
About the Brontzezko Saria A' Design Award
Ben Su Jatetxearen Marka Identitatea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Ben Su Jatetxearen Marka Identitatea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Ben Su Jatetxearen Marka Identitatea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.
Press Kit
- Unique Properties
- In the part of brand differentiation positioning, the designers extracted the core advantages of "intangible cultural heritage sauerkraut", which was rich in 1 billion probiotics, handmade pickled for 280 days, without adding any preservatives and other issues that consumers are very concerned about. Through the main poster image, the brand advantages are conveyed to consumers, giving the evidence chain of product advantages.
- Dimensions & Packaging
- The project covers a total of 260 square meters.
- Tags
- Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Sauerkraut Fish
- Production Technology
- Through the construction of scenes and props, the whole restaurant integrates the artistic sense and commercial functions into the space of Bensu. A sauerkraut display area is set up at the entrance, and through an artistic presentation, the brand's greatest features are fully presented to consumers before entering the restaurant.
- Design Challenge
- How to combine and express the historical sense with modern design language is an important challenge for designers in this project. In the brand image exploration stage, they tried to refine the regional cultural characteristics behind the product.
- Research
- Bensu Sauerkraut Fish is a brand of sauerkraut fish with strong product resource advantages and unique taste. The designers have combed the brand's success genes for more than ten years, and extracted the most competitive core differentiation of the brand: "Centennial intangible cultural heritage sauerkraut". Based on this advantage, they put forward the core product slogan: "Centennial intangible cultural heritage sauerkraut, originated in 1902".
- Inspiration
- The designers want to build Bensu into a brand that is more eye-catching, recognizable, and able to differentiate itself from other sauerkraut fish brands. They put forward the differentiated positioning of the brand, starting from the product taste characteristics of sauerkraut fish, hoping that consumers will have a clear memory and taste stimulation when they see the brand image.
- Project Duration
- The project started in December 2019 in Taicang and finished in March 2020 in Taicang.
- Operation Flow
- Due to the old brand image, the overall development of the enterprise is weak and can not win the love and recognition of young consumers. Therefore, in order to seek differentiation and maintain brand vitality, Bensu has carried out a systematic brand upgrade to meet the current industry and market trend, hoping to occupy the market and consumer cognition through the brand when the categories tend to be similar.
- Patents
- Copyrights belong to Pushui Zhang, 2020.
- Image Credits
- Image #1: Photographer Pushui Zhang, Ben Su, 2020.
Image #2: Photographer Pushui Zhang, Ben Su, 2020.
Image #3: Photographer Pushui Zhang, Ben Su, 2020.
Image #4: Photographer Pushui Zhang, Ben Su, 2020.
Image #5: Photographer Pushui Zhang, Ben Su, 2020.
