Soda Grocery Elikagaien Ontziratzea by Lan Shenfan and Xu Jingwen

Soda Grocery Elikagaien Ontziratzea by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 Burdinazko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BurdinaGrafismoa· 2021

Soda Grocery Elikagaien Ontziratzea

by Lan Shenfan and Xu Jingwen

Client: Macau University of Science and Technology

Burdinazko Saria A' Design Award Winner in Grafismoa Category

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Colors

The Design

About Soda Grocery Elikagaien Ontziratzea

Soda Grocery Macaun bisitariei saltzeko oroigarrizko elikagaientzako ontziratze diseinu bat da. Diseinu-hizkuntza XX. mendean Macaun ekoitzitako petardo-ontziratzetik ateratakoa da. Ontziratze historikotik hartutako lau emakumeren irudiak gaur egungo ilustrazio gisa berriro marraztu dira eta kolore biziekin inprimatu. Lau elikagai-ontzik daramatzate ilustrazioak, eta kutxa bakoitzak 185 bider 145 bider 55 milimetro ditu. Inprimatutako bilgarri-papera eta barneko etiketak erliebez, ultramore estaldura, brontzatze eta ebaketa bidez akabatuta daude. Diseinuak eskualdeko izaera mantentzen du, aldi berean gaur egungo gustuari erantzunez.

The Recognition

About the Burdinazko Saria A' Design Award

Soda Grocery Elikagaien Ontziratzea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Soda Grocery Elikagaien Ontziratzea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Soda Grocery Elikagaien Ontziratzea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Update to the local graphic packaging design language during the history
Dimensions & Packaging: Width 185mm x Depth 145mm x Height 55mm
Tags: package, brand, inheritance, graphic, illustration
Production Technology: Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
Design Challenge: Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
Research: Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
Inspiration: The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
Project Duration: The project started in Macau in March 2020 and will be completed in Macau in June 2020.
Operation Flow: In order to facilitate the use of mass consumers, the most common packaging method is adopted
Team Members: Shenfan Lan
JingWen Xu
Image Credits: Shenfan Lan/JingWen Xu