Fck 2020 Egutegia by Lateral Creative Hub

Fck 2020 Egutegia by Lateral Creative Hub is a highly esteemed winner of the very prestigious 2021 Urrezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

UrreGrafismoa· 2021

Fck 2020 Egutegia

by Lateral Creative Hub

Client: Lateral Creative Hub

Urrezko Saria A' Design Award Winner in Grafismoa Category

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Verified Award Winner

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Colors

The Design

About Fck 2020 Egutegia

Fck 2020 mahai gaineko egutegia da, 2021. urterako. Egutegia leporello moduan ekoitzia dago, hamabi paneletan tolestutako orri luze bat da. Lau eduki daiteke eta liburu bat bezala arakatu, edo mahai baten gainean jarri zirkulu itxuran edo beste forma batzuetan. Hilabete bakoitzak urte berrirako desio labur bat darama, grafiko modernista polikromatuen eta ilustrazio minimalisten bidez kontatua. Asmoa urte zail bati orria pasatzea da, umorez eta irudimenez. Inprimaketa digitala da, 240 gramoko paper zurian. Tolestutako neurria 169 x 240 milimetrokoa da.

The Recognition

About the Urrezko Saria A' Design Award

Fck 2020 Egutegia Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Fck 2020 Egutegia oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Fck 2020 Egutegia desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A special 2021 calendar that celebrates the arrival of the new year by mocking the damned 2020. It has been sent in December to our current and potential customers. It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms. 12 months of colors, dreams, small and big desires enclosed in a limited edition design object.
Dimensions & Packaging: Converting form: Leporello
Folded: 169x240 mm
Unfolded: 1848x240 mm
Tags: lateralcreativehub, 2021calendar, fck2020, calendar, graphicdesign, leporello
Production Technology: Paper: Divina white by Gruppo Cordenons 240 gms.
Print Technology: HP Indigo
Design Challenge: We chose digital printing to keep costs down. However, to achieve the same quality as other techniques, with solid blacks, uniform color fields and durability, we had to try various papers before finding the one that met our needs. The large dimensions of the unfolded calendar and the numerous creasing forced us to divide the structure into three parts, then assembled by hand piece by piece, obviously taking into account the direction of the fiber and limiting the waste of paper to a minimum.
Research: We looked for an eye catching combination of graphic, visual e structural elements capable to reach a highly heterogeneous audience. We chose a prestigious but sustainable paper and a printing solution in order to minimize the impact on the environment, keep quality hight and costs down. We created a Leporello structure because we wanted it to be a three-dimensional object, capable of assuming many forms. We had a quick customer response and a great media coverage collecting articles on newspapers and design blogs.
Inspiration: 2020 has been a painful year for the whole planet. The world of communication and marketing itself has suffered terribly. Brands have lost faith in the future, suspended in a paralyzed market. What wish could we address them in sight of the new year? To turn the page with a smile, thanks to the power of imagination, words and a good amount of irony. One month after another, twelve small and big wishes are told by a polychrome and modernist graphic design and by minimal illustrations.
Project Duration: The creative process started in October 2020 in Milan, Italy. The calendar has been printed in late November 2020 and sent to the customers starting from December 2020
Operation Flow: It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms.
Team Members: Creative Director: Francesco Fallisi
Designer: Francesco Fallisi
Designer: Federica Bello
Printing Company: tech:art
Paper Mill: Gruppo Cordenons
Photographer: Studio 3GK