Public Health Beyond Borders Nortasun Bisualaren Programa by Yoske Mitsui

Public Health Beyond Borders Nortasun Bisualaren Programa by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 Burdinazko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BurdinaGrafismoa· 2021

Public Health Beyond Borders Nortasun Bisualaren Programa

by Yoske Mitsui

Client: Yoske Mitsui

Burdinazko Saria A' Design Award Winner in Grafismoa Category

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Verified Award Winner

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Colors

The Design

About Public Health Beyond Borders Nortasun Bisualaren Programa

Public Health Beyond Borders mugez haraindiko osasun publikoa lantzen duen ikasle eta irakasle talde baten nortasun bisualaren programa da, bazkide diren komunitateen osasun-beharrei erantzuteko sortua. Marka bost koloretan oinarritzen da. Berdeak eta urdinak ikuspegi global bat islatzen dute, eta gorriak, horiak eta beltzak fundatzaile den kapituluaren jatorria, Maryland Unibertsitatea, adierazten dute. Erdiko zirkuluak batasuna eta elkarlana irudikatzen ditu. Hitz-marka unibertsitatearen tipografia nagusietara egokitua dago. Logotipoa sinplea, eskalagarria eta modularra da, eta kolore bakarrean zein hainbat tamainatan funtzionatzen du, bai paperean bai euskarri digitaletan.

The Recognition

About the Burdinazko Saria A' Design Award

Public Health Beyond Borders Nortasun Bisualaren Programa Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Public Health Beyond Borders Nortasun Bisualaren Programa oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Public Health Beyond Borders Nortasun Bisualaren Programa zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.