He He Logotipoa by Chao Yang, Jianhua Dong and Sy Xiang is a highly esteemed winner of the very prestigious 2021 Brontzezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.
BrontzeGrafismoa· 2021
He He Logotipoa
by Chao Yang, Jianhua Dong and Sy Xiang
Client: Zhejiang taijiuxian Agricultural Development Co., Ltd
Brontzezko Saria A' Design Award Winner in Grafismoa Category
Verified Award Winner
Verify Award Status for #121319The Design
About He He Logotipoa
He He nekazaritza produktu artistikoen marka baterako sortutako marka-logotipoa da. Diseinuak he txinatar karakterea eta mendebaldeko "eta" ikurra (&) konbinatzen ditu, bi formek fusioaren ideia adierazten baitute. Bi ikurrak karaktere-ikur bakar batean bateratzen dira, ekialdeko zein mendebaldeko testuinguruetan errekonozigarria dena. Sormen grafikoa erabiltzen da marka eta bere lagungarri-grafikoak Txinako eta Europako kultura- eta arte-elementuez betetzeko. Logotipoak ez du neurri finkorik, eta zuzenean aplika daiteke ontzigintzan zein kanpoko publizitatean.
The Recognition
About the Brontzezko Saria A' Design Award
He He Logotipoa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. He He Logotipoa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. He He Logotipoa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hehe is an artistic brand of agricultural products. The uniqueness of this brand logo design is the integration of Chinese culture and Western culture, forming a unique brand visual image. When it is applied, it can integrate Chinese culture and Western culture, and realize the combination of eastern culture and Western culture, agriculture and art.
- Dimensions & Packaging
- This visual design has no fixed size, and can be used according to the size of the media and packaging.
- Tags
- Brand image design, logo design, Chinese culture, western culture, integration
- Production Technology
- The logo is designed with the combination of eastern and Western characters. At the same time, it uses the creative way of graphics to fill in the cultural and artistic elements from the East and the west, realizing a set of brand image with the connotation of the integration of eastern and Western cultures.
- Design Challenge
- The biggest challenge of this project is the integration of Chinese culture and European culture, and the formation of a character symbol. The design of the logo cleverly finds two words with the same connotation, and organically combines them to present a brand logo with eastern and Western recognition.
- Research
- The background of this project is to present an agricultural brand logo design through the integration of eastern and Western culture and aesthetic design.
This design adopts the method of text design and graphic creativity, combines Chinese characters and English characters, and presents them in a mixed style. - Inspiration
- The design inspiration comes from the Chinese character "he" and the western "&", both of which express the meaning of fusion. They represent the fusion of Chinese art and Western art.
- Project Duration
- The project started in April 2020 in Hangzhou and finished in November 2020 in Hangzhou
- Operation Flow
- These visual graphic design can be directly used in packaging and outdoor publicity.
- Team Members
- Designer: Chao Yang
Designer: Jianhua Dong
Designer: Shuyue Xiang - Image Credits
- Image #01 : Designer, Chao Yang
Image #02 : Designer, Jianhua Dong
Image #03 : Designer, Shuyue Xiang
Image #04 : Designer, Chao Yang
Image #05 : Designer, Jianhua Dong
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