Mingjun Jiang diseinatzailearen Flowering Street Nortasun Korporatibo Karitatiboa

Mingjun Jiang diseinatzailearen Flowering Street Nortasun Korporatibo Karitatiboa lana 2021 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2021

Flowering Street Nortasun Korporatibo Karitatiboa

diseinatzailea: Mingjun Jiang

Bezeroa: Monka Design

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Egiaztatutako Sari Irabazlea

#121372 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Flowering Street Nortasun Korporatibo Karitatiboa Diseinuari Buruz

Flowering Street Londresen etxerik gabeko pertsonak laguntzeko sortutako nortasun korporatibo karitatiboa da. Marka honek etxerik gabeko saltzaileei diru-sarrerak lortzeko aukera ematen die loreak merkatuko prezio arruntetan salduz, dohaintzen mende egon beharrean. Logotipoaren forma Londresko kale-seinaleetan inspiratuta dago, kanpoan lo egiten duten pertsonen artean erabiltzen den street friends terminoari erreferentzia eginez. Lore-sorta bakoitza bildutako egunkari zaharrekin bilduta dago, kalamu-soka naturalarekin lotuta eta esker oneko txartel batekin emanda. Material natural birziklagarriek ontziratze-kostuak baxu mantentzen dituzte, saltzaile gehiago lagundu ahal izateko.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Flowering Street Nortasun Korporatibo Karitatiboa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Flowering Street Nortasun Korporatibo Karitatiboa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Flowering Street Nortasun Korporatibo Karitatiboa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
Neurriak eta Ontziratzea: In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
Etiketak: charity, homeless, London, branding, visual, identity, flower
Produkzio Teknologia: Flowers sold by the homeless.
Diseinu Erronka: 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations?
Ikerketa: This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.

Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand.
Inspirazioa: According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
Proiektuaren Iraupena: The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
Eragiketa Fluxua: Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
Patenteak: none
Taldekideak: Mingjun Jiang
Irudi Kredituak: Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019