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Vanke City Seinaleztapena by Yongan Zhou

Vanke City Seinaleztapena by Yongan Zhou is a highly esteemed winner of the very prestigious 2021 Brontzezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.


BrontzeGrafismoa· 2021

Vanke City Seinaleztapena

by Yongan Zhou

Client: Vanke

Brontzezko Saria A' Design Award Winner in Grafismoa Category

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The Design

About Vanke City Seinaleztapena

Vanke City Yantai-ko erabilera anitzeko garapen baterako sortutako orientazio seinaleztapen sistema da. Gida-panelak beira gogortu ultrazuriz eginda daude, paisaian bisualki lasai geratzeko aukeratutako materiala. Eguzki-argitan, testu informatibo zuria atzeko planoarekin nahasten da, eta horrela panelak hormen, loreen eta zuhaitzen artean desagertzen dira. Hizkuntza grafikoak barne-diseinuaren kontzeptua jarraitzen du, eta pixel elementuak, forma modularra eta kolore bizigarriak erabiltzen ditu marka-irudi ezagun bat eraikitzeko. Panel bakoitzak 600 mm ditu zabaleran, 10 mm sakoneran eta 2200 mm altueran.

The Recognition

About the Brontzezko Saria A' Design Award

Vanke City Seinaleztapena Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Vanke City Seinaleztapena oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Vanke City Seinaleztapena beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Vanke City takes the three key words of sharing, communication and interaction as the core, and is managed by Vanke Real Estate in the early stage. Its strong ability to acquire and integrate brand resources is bound to inject infinite vitality into the life Museum.The design continue the core concept of project IP and interior space design, choose pixel trend elements, pure modular form, with bright colors, and strive to create a high recognition brand value image system for Vanke City.
Dimensions & Packaging
Width 600mm x Depth 10mm x Height 2200mm
Tags
Grapic design, Wayfinding, pixelation, crasis
Production Technology
The guide design panel uses ultra white tempered glass, with such a pure to the extreme material language, try not to affect the landscape vision, to present the function of text information guidance. Under the sunlight, the white information text and the background are integrated, hiding the information vision of the guide in the landscape. The design hope: there is nothing, nothing is there.
Design Challenge
With pure modular form and bright colors, try to create a brand value image system with high recognition for Vanke City.
Research
The guide design panel uses ultra white tempered glass, with such a pure to the extreme material language, try not to affect the landscape vision, to present the function of text information guidance.
Inspiration
Love the city, love the life, Use design to light up the visual flash of Vientiane life in a city. It respect the purity of every wall, flower, tree and space in the landscape. The guide design panel uses ultra white tempered glass, with such a pure to the extreme material language, try not to affect the landscape vision, to present the function of text information guidance.
Project Duration
The project started in September 2020 in Yantai and finished in December 2020 in Yantai.
Operation Flow
The design continue the core concept of project IP and interior space design, choose pixel trend elements and pure modular form, with bright colors, to create a set of vitality of brand value image with high recognition.
Team Members
Creative director:Zhou Yongan
Art Director:Zhang qianyi
Design Director:Qiu Yifeng
Image Credits
Photographer Qiu Yifeng

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