Dennis Furniss diseinatzailearen PepsiCo Foundation Identitate Sistema

Dennis Furniss diseinatzailearen PepsiCo Foundation Identitate Sistema lana 2021 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

ZilarGrafismoa· 2021

PepsiCo Foundation Identitate Sistema

diseinatzailea: Dennis Furniss

Bezeroa: PepsiCo International Mexico

Zilarrezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

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Diseinua

PepsiCo Foundation Identitate Sistema Diseinuari Buruz

PepsiCo Foundation Mexiko eta Latinoamerikako komunitateei laguntza ematen dien irabazi asmorik gabeko erakunde batentzat sortutako identitate sistema bat da. Diseinuak korporazio hizkuntza bisuala hurbilago eta gizatiarrago batekin ordezkatzen du. Forma arketipikoek fundazioaren hiru zutabe nagusiak irudikatzen dituzte. Sistema modular batean, forma horiek konbinatu eta biderkatu egiten dira patroiak eta ehundurak sortzeko. Letra-tipo geometriko batek, kolore paleta bizi batek, argazkilaritza estilo batek eta ilustrazio estilo batek osatzen dute identitatea. Sistema marka liburu digital batean eta ekitaldietako materialetan aplikatzen da, hala nola alkandoretan, poltsetan eta kapeletan.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

PepsiCo Foundation Identitate Sistema Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. PepsiCo Foundation Identitate Sistema erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. PepsiCo Foundation Identitate Sistema jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
Neurriak eta Ontziratzea: There are not packaging deliveries
Etiketak: PepsiCo, Foundation, identity, system, strong, consistency
Produkzio Teknologia: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Diseinu Erronka: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Ikerketa: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Inspirazioa: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Proiektuaren Iraupena: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Eragiketa Fluxua: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Patenteak: Copyrights: PepsiCo International Mexico
Taldekideak: Innovation Design Center LATAM
Irudi Kredituak: All Images: Design Innovation Center LATAM