Xphere Nortasun Korporatiboaren Berrmarkaratzea by Yibang Design and Xiner Zheng

Xphere Nortasun Korporatiboaren Berrmarkaratzea by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 Burdinazko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BurdinaGrafismoa· 2021

Xphere Nortasun Korporatiboaren Berrmarkaratzea

by Yibang Design and Xiner Zheng

Client: Yibang

Burdinazko Saria A' Design Award Winner in Grafismoa Category

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Colors

The Design

About Xphere Nortasun Korporatiboaren Berrmarkaratzea

Xphere Rongxing markarentzat sortutako nortasun korporatiboaren diseinua da. Xphere izena Rongxing izen txinatarretik dator, esfera oparoa esan nahi duena. Nortasunak izen txinatarraren esanahia izen ingelesarekin batzen du hizkuntza bisual bakar batean. Marka izar baten formetan inspiratuta dago, eta ebaki bateragarri bat aplikatzen zaie bai logotipo ingelesari bai txinatarrari. Kolore ausartek eta ikusizko irudi indartsuek goi-mailako produktu-lerroa nabarmentzen dute. Inprimatutako elementuek paper mate astuna erabiltzen dute, eta bisita-txartelak zein esker oneko txartelak logotipo erliebedun bat dute.

The Recognition

About the Burdinazko Saria A' Design Award

Xphere Nortasun Korporatiboaren Berrmarkaratzea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Xphere Nortasun Korporatiboaren Berrmarkaratzea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Xphere Nortasun Korporatiboaren Berrmarkaratzea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Dimensions & Packaging: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Tags: Xphere, Visual Identity, Commercial, Branding
Production Technology: Adobe Photoshop, Illustration, and InDesign.
Design Challenge: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Research: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspiration: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Project Duration: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Operation Flow: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Team Members: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Image Credits: Yibang