Clatoz Ilustrazio Sorta by Yoonje Yang is a highly esteemed winner of the very prestigious 2021 Burdinazko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BurdinaGrafismoa· 2021

Clatoz Ilustrazio Sorta

by Yoonje Yang

Client: Clatoz

Burdinazko Saria A' Design Award Winner in Grafismoa Category

9,238

Verified Award Winner

Verify Award Status for #124801

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Clatoz Ilustrazio Sorta

Clatoz pertsona ezberdin askoren emozioak patroien eta kolorearen bidez adierazten dituen ilustrazio-sorta bat da. Lanak euskarri mistoarekin egin dira, bi tamainatan: 24 x 17 zentimetrokoa eta 29,7 x 21 zentimetrokoa. Koloreak esanahi emozionala darama, esaterako, pasioa gorrian eta lasaitasuna urdinean. Itzal ilunek pertsona hitz egiten ez duenaren barne-mundu ezkutua iradokitzen dute. Patroi geruzatuek erakusten dute nola bihurtzen diren emozioak konplexuago. Ilustrazioak galerietan erakusten dira, non marrazki bakoitza elkarrizketarako tresna bihur daitekeen.

The Recognition

About the Burdinazko Saria A' Design Award

Clatoz Ilustrazio Sorta Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Clatoz Ilustrazio Sorta oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Clatoz Ilustrazio Sorta zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Basically, many emotions of various people are expressed in patterns. And that continue to be influenced externally and internally. Materials that affect sensibility include human relationships, music, and movies. I draw these materials in my own way.
Dimensions & Packaging: 24x17cm / 29.7x21 cm
Tags: illust, illustration, art, penart, pattern
Production Technology: Mixed media
Design Challenge: Emotions consist primarily of subjective, physiological and expressive elements. These other factors play an important role in the function and purpose of emotional responses. I focused on subjective and expressive factors. Each person has different life experiences and different backgrounds, so they have different thoughts even when they see and experience the same thing. I didn't want to express feelings clearly, but I draw them vaguely.
Research: Various psychologies were melted in the process of coloring.
We feel the color psychology such as passion in red and calm in blue. People feel different even if they experience the same thing. This is the blending of various emotions through color.
The reason why only dark shades are colored means the inside of the person who does not know if he or she does not speak.
Through the process of dressing patterns, the inside becomes more complex.
Inspiration: At first, I drew poses and pictures of people's various feelings. It began to depict the modern atmosphere of Korea and the modern people. The gloomy image of society made my painting continue.
Project Duration: Finished 2015 ~ 2020 and exhibited in Seoul Galleries.
Operation Flow: It will be displayed in a gallery, and these paintings can be a tool for conversation.
Image Credits: Main Image . Illustrator Yoonje Yang , Jeniffer Hudson, 2015.
Optional Image #1. Illustrator Yoonje Yang , emptiness , 2016.
Optional Image #2. Illustrator Yoonje Yang , lost , 2017.
Optional Image #3. Illustrator Yoonje Yang , hide and seek , 2020.
Optional Image #4. Illustrator Yoonje Yang , Kiss series No.2 , 2016