Kairi Murakami Marka Identitatearen Berdiseinua by Daisuke Kobayashi

Kairi Murakami Marka Identitatearen Berdiseinua by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 Brontzezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BrontzeGrafismoa· 2021

Kairi Murakami Marka Identitatearen Berdiseinua

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

Brontzezko Saria A' Design Award Winner in Grafismoa Category

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Colors

The Design

About Kairi Murakami Marka Identitatearen Berdiseinua

Kairi Murakami Japoniako Nagasakiko Iki uharteko hotel baterako sortutako marka identitatearen berdiseinua da. Sinboloa Ichi kanjian oinarritzen da, zeinaren forma marra horizontal bakar bat den, eta hotelaren izenean agertzen dena. Marrak, era berean, Yunomoto badiaren ikuspegia gogorarazten du, bezeroek iristerakoan ikusten duten lehen paisaia. Logotipoa marra zuzenez eta zirkuluz osatuta dago, paisaia indartsu eta gogoangarri bat adieraziz. Koloreek arrats-eguzki sartzea gogorarazten duten gradazioak erabiltzen dituzte. Identitatea aretoetako seinaleetan, txartel eta gutun-buruetan aplikatu zen, hotela bigarren etxe gisa aurkeztuz.

The Recognition

About the Brontzezko Saria A' Design Award

Kairi Murakami Marka Identitatearen Berdiseinua Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Kairi Murakami Marka Identitatearen Berdiseinua oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Kairi Murakami Marka Identitatearen Berdiseinua beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi