Rock Language Fonts Letra-tipoa by Yilin Wang

Rock Language Fonts Letra-tipoa by Yilin Wang is a highly esteemed winner of the very prestigious 2025 Brontzezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BrontzeGrafismoa· 2025

Rock Language Fonts Letra-tipoa

by Yilin Wang

Client: Communication University Zhejiang

Brontzezko Saria A' Design Award Winner in Grafismoa Category

11,825
Verified Award Winner
Verify Award Status for #126414

View at A' Design Award Press Release Award Badge

Colors

The Design

About Rock Language Fonts Letra-tipoa

Rock Language Fonts Helan mendiko harkaitz-grabatuetan oinarritutako letra-tipo bat da. Harkaitz-grabatuen azterketak gaur egungo letra-formen antzeko motiboak agerian utzi zituen. Forma horiek fintu eta sistema tipografiko bakar batean bateratu ziren. Letra-tipoak jatorrizko grabatuen forma organikoak eta irregulartasunak mantentzen ditu, irakurgarritasunari eutsiz aldi berean. Letren tamaina erabilera bakoitzerako egoki daiteke. Diseinuak antzinako harkaitz-artea ikusizko hizkuntza partekatu gisa aurkezten du, eta lehen sinboloak diseinu grafiko garaikidearekin eta hedabide modernoekin lotzen ditu.

The Recognition

About the Brontzezko Saria A' Design Award

Rock Language Fonts Letra-tipoa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Rock Language Fonts Letra-tipoa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Rock Language Fonts Letra-tipoa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through analyzing the Helan Mountain petroglyphs, we discovered many motifs resembling modern letterforms. Inspired by this, specific patterns were refined and adapted into a cohesive typographic system. The project reimagines rock art as a “universal language,” transcending cultural boundaries while preserving its historical integrity.

This typography combines legibility with storytelling, highlighting humanity's shared heritage. By emphasizing the organic forms and imperfections of rock art, the design retains its authenticity while integrating seamlessly into modern media, bridging ancient symbolism with contemporary design.
Dimensions & Packaging: The size of the system will also change according to the change of the use scenario
Tags: Petroglyphs, Chinese Tradition, Typography, Integrated Design, Poster, Internationalism
Production Technology: Through the topography of a large number of petroglyphs, we find similar shapes to the letters, and through a series of fine-tuning the font, etc., we finally form a series of works.
Design Challenge: In the control of randomness of the letters, but also the need to unify the form of the font to avoid stylistic inconsistencies, but also the need to retain the original sense of petroglyphs
Research: Research Type: image research of local elements Research purposes: to modernize the design of Helan Mountain rock paintings, make them adapt to the international aesthetic style, and give full play to the contemporary value of ancient culture. Data collection: Yinchuan Helan Mountain rock painting research journal, Helan Mountain rock painting Museum. Research tools: graphic record, Photoshop, illustrator.
Inspiration: From an exploration of petroglyphs, the designers found that the petroglyphs generated some ‘English’ between the graphics, which has a certain degree of serendipity, but this serendipity also exists objectively. The uncertainty of the style of the font symbolises the art of design with inclusiveness, diversity and individuality, which is exactly what the designer wants to explore!
Project Duration: The project started in Hangzhou in September 2024 and was completed in Hangzhou in January 2024. It will be displayed in Helan Mountain rock painting International Art Festival in January 2024
Operation Flow: This project turns Helan Mountain petroglyphs into a modern type system, blending ancient art with today’s design. It keeps the rock art’s natural feel while making it readable and universal, showing our shared history.
Image Credits: Image #1 designer: Mengsheng Wang Ruilin Wang
Image #2 designer: Meitong Yu
Image #3 designer: Jie li
Image #4 designer: Shitong Yu
Image #5 designer: Jiarong Li