City Ambassadors School Marka-Identitate Tipografikoa by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 Zilarrezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.
ZilarGrafismoa· 2022
City Ambassadors School Marka-Identitate Tipografikoa
Client: Tanya Dunaeva
Zilarrezko Saria A' Design Award Winner in Grafismoa Category
Verified Award Winner
Verify Award Status for #126443The Design
About City Ambassadors School Marka-Identitate Tipografikoa
Kale zaharren buelta bakoitzaren atzean istorio interesgarriak ezkutatzen dira eta ezinezkoa da Udala sinbolo ezagugarrien multzo minimo batekin lotzea. Hiria aztertzen ari den bitartean, etorkizuneko enbaxadoreak berriro deskubritzen du, ikasle batek eskolan ikasketa bat aurkitzen duen bezala. Identitatearen eraikuntzarako, irtenbide tipografiko bat aukeratu zen, eklektizismo tipografikoaren printzipioan oinarrituta: Old National idazkera, idazkera kurtsiboarekin eta abangoardiako artisten letra-tipo ezagugarriekin tartekatuta. Kolore-eskema gorri lakoniko-distiratsua da.
The Recognition
About the Zilarrezko Saria A' Design Award
City Ambassadors School Marka-Identitate Tipografikoa Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. City Ambassadors School Marka-Identitate Tipografikoa erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. City Ambassadors School Marka-Identitate Tipografikoa jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
- Dimensions & Packaging
- Design can be fixed at any staff
- Tags
- Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
- Production Technology
- The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
- Design Challenge
- It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
- Research
- The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
- Inspiration
- Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
- Project Duration
- The Project was accomplished during the Summer 2021 in Moscow
- Operation Flow
- Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
- Team Members
- Leonid Slavin - tutor
Dmitry Chernogayev - curator
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