Tsubasa.Y Marka Integrazioa by Siwei Lai is a highly esteemed winner of the very prestigious 2022 Zilarrezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.
ZilarGrafismoa· 2022
Tsubasa.Y Marka Integrazioa
by Siwei Lai
Client: Tsubasa.y
Zilarrezko Saria A' Design Award Winner in Grafismoa Category
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- Verified Award Winner
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The Design
About Tsubasa.Y Marka Integrazioa
Tsubasa.Y vintage hautaketa-denda bat da, garai desberdinetako arropa-pilaketen artean, norbere gustua berezia bilatzen duena, etengabe esperimentatuz eta fusionatuz, belaunaldi honek inoiz izan ez duen moda-soinua ekoizten duena, Tsubasa (hego) izenaren parean, antzinako lilura hegan eramaten duena arropa desberdinen artean, ehunduraren eta istorioaren bitartez. Kasu honek dendaren identifikazioa, ontziratzea eta diseinu grafikoa biltzen ditu.
The Recognition
About the Zilarrezko Saria A' Design Award
Tsubasa.Y Marka Integrazioa Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Tsubasa.Y Marka Integrazioa erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Tsubasa.Y Marka Integrazioa jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- TSUBASA.Y is a vintage selection shop, choosing unique and tasteful selections from all over the world. This case packs the shop’s identification, packaging, and print design.
- Tags
- Visual Identity, Logo, Branding, graphics, printed matter
- Production Technology
- Especially the design on the outer packaging stickers allows the shop assistants to customize and interact with consumers
The clerk uses the blank space of the sticker, draws, and leaves a message so that every consumer can feel a sense of honor and uniqueness when receiving the goods. There is a touch of digital printing in the blank space of the sticker, which is replaced every year according to the number of years the brand has been established. - Inspiration
- In the identification design, the initials of the brand name "TSUBASA" (Japanese meaning wings) and Y are the main shape combinations, and the main shape is formed like a bird spreading its wings. Use simple lines to create a sense of refinement and quality.
- Project Duration
- The project started in March 2021 and finished in June 2021, in Taichung City, Taiwan.
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