Emotions Kartel Bat by Rui Ma is a highly esteemed winner of the very prestigious 2022 Burdinazko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BurdinaGrafismoa· 2022

Emotions Kartel Bat

by Rui Ma

Client: Rui Ma

Burdinazko Saria A' Design Award Winner in Grafismoa Category

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Colors

The Design

About Emotions Kartel Bat

Nolakoak izango lirateke emozioak mundu bisualean? Emozioak izeneko kartel sorta honek oinarrizko lau emozio mota ezberdin irudikatzen ditu forma bisualean. Lau emozioak Poza, Haserrea, Tristura eta Beldurra dira. Diseinatzaileak ikusmen-lengoaia garaikidea erabili zuen, besteak beste, ilustrazio abstraktuak, kolore biziak eta tipografia dinamikoa, emozioen eta aurpegi-adierazpenen arteko lotura erakusteko. Diseinu-sistema honetan, bisual hizkuntza bakoitzak diseinu indibidual gisa funtzionatzen du bere kabuz. Aldi berean, kartelaren diseinu guztiek sistema gisa funtzionatzen dute.

The Recognition

About the Burdinazko Saria A' Design Award

Emotions Kartel Bat Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Emotions Kartel Bat oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Emotions Kartel Bat zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Emotions is a series of posters that represent four different types of basic emotions - Joy, Anger, Sadness, and Fear. The posters also show the connection between emotions and facial expressions in visual form. The design was created in its own grid with abstract illustrations, vibrant colors, and dynamic typography. At the same time, each graphic, illustration, and typography also work as individual designs on its own.
Dimensions & Packaging: Each poster application was designed in its unique form depending on the dimension. At the same time, all the poster designs work as a system.
Tags: Graphic Design, Illustration, Posters, Visual Communication
Production Technology: The posters were created and designed with Adobe Illustrator and Photoshop.
Design Challenge: Emotions can be abstract and also representational at the same time. The challenge of the project was how to visualize emotions in playful and contemporary design/illustration styles. The research on the connection between facial expressions and emotions was also a challenge but an interesting subject.
Research: The research of this project was based on information about the subject from the internet.
Inspiration: I was reading a few psychology books recently and a question came to my mind: What would emotions look like in the visual world? So I did the research and created the posters with graphics and illustrations in English and Chinese.
Project Duration: 2021 Los Angeles
Operation Flow: This series of posters were designed for both digital and print applications. The posters can be viewed on screens, prints and OOH, etc.
Image Credits: English font: Raoul Audouin & Velvetyne Type