The Sound of Poetry Kanpainaren Irudi Nagusia by Chih-Hsi Chen is a highly esteemed winner of the very prestigious 2022 Burdinazko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.
BurdinaGrafismoa· 2022
The Sound of Poetry Kanpainaren Irudi Nagusia
Client: Chih-hsi Chen
Burdinazko Saria A' Design Award Winner in Grafismoa Category
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The Design
About The Sound of Poetry Kanpainaren Irudi Nagusia
Poesiaren Soinua kanpaina baterako diseinatutako irudi nagusia da, bi zatiz osatua: ahotsa aztertzen duen poesia antzerki bat eta zientzia fikzioari eta unibertsoari buruzko tailer sail bat. Irudi nagusiak audio pisten itxura hartzen du, ordenagailu pantailetan ikusten den bezala. Sugarrak, hostoak eta koralak bezalako elementu naturalak uhin formetan distortsionatzen dira, efektu exotiko eta surrealista bat sortuz. Antolaketa horizontalak poema bateko lerroen antolaketa gogorarazten du. Poster tolesgarria zuntzezko paperean inprimatzen da, alde batean mate akaberarekin atzeko plano beltz sakon bat mantentzeko, eta izenburua zilarrezko tintaz idatzita dago.
The Recognition
About the Burdinazko Saria A' Design Award
The Sound of Poetry Kanpainaren Irudi Nagusia Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. The Sound of Poetry Kanpainaren Irudi Nagusia oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. The Sound of Poetry Kanpainaren Irudi Nagusia zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- There are several examples of visualization of the sounds, such as Chladni figures (similar to concentric circles), and digital waves of audio tracks on the computer screen. However, it is a challenge to combine them with cosmos elements in an innovative, also to provoke sensory stimulation. The key visual design takes the form of audio tracks. Several solid, natural elements converted into wave shapes, bring an exotic and surrealistic feeling to the viewers. The horizontal arrangement of the structure just echoes the text arrangement in the poem, and the entire poster is likewise a poem at the same time.
- Dimensions & Packaging
- Folding poster, w297mm x h42mm (A3)
Card, w180mm x h75mm - Tags
- Poetry, Sound, Wave, Universe, Life
- Production Technology
- In order to create two different touches on both sides of the folding poster, we used paper filled with fibers and matted on one side to keep the saturation of the black-background color right.
The title and information block were both printed in special silver color. - Design Challenge
- The proposition of this campaign combines abstract and concrete concepts. It is a challenge to visualize this unique conflict. Inspired by nature, I distorted and deformed elements such as flames, leaves, corals, est. The whole diagram might looks familiar to the viewers in the first sight, but it turns out to be exotic ultimately.
- Inspiration
- "The Sound of Poetry" campaign is divided into two subprojects: the poetry-theater which discovers the possibility of "voice”, and the workshop series under the theme of “science fiction and universal”.
In the universe, life emerged abruptly at the moment when inorganic matter transformed into organic matter. As some said that poetry is built on all things. Then that would be the time when poetry was created. When flame sparkles, the buds bloom, and the rock falls into pieces, they will all compose the sound of poetry. - Project Duration
- The project started in August 2021 and finished in December 2021 in Taipei, Taiwan. They were exhibited in Thinkers’ Theatre.
- Patents
- Copyrights belong to Chih-hsi Chen.
- Team Members
- Chih-hsi Chen
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