Sprezzatura Identitate Korporatiboa by Thanachit Chouriyagul

Sprezzatura Identitate Korporatiboa by Thanachit Chouriyagul is a highly esteemed winner of the very prestigious 2022 Burdinazko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BurdinaGrafismoa· 2022

Sprezzatura Identitate Korporatiboa

by Thanachit Chouriyagul

Client: Thanachit Chouriyagul

Burdinazko Saria A' Design Award Winner in Grafismoa Category

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Colors

The Design

About Sprezzatura Identitate Korporatiboa

Sprezzatura txikizkako merkataritza, klub soziala, estudioa, taberna eta abar konbinatzen ditu. Hala ere, mezu hori bere bezero potentzialei helarazteko, bere markak eboluzionatu egin behar du eta bere benetako esentzia, izaera eta ikuspegia dituela erakutsi. Logoaren identitatea Sprezzaturaren marka benetan irudikatzeko diseinatu zen, bere luxuzko izaera ludikoa agerian uzteko, italiar izaera hartzeko eta etorkizunean beharrezkoak diren beste proiektu edo material batzuetan erabiltzeko nahikoa malgutasuna izateko.

The Recognition

About the Burdinazko Saria A' Design Award

Sprezzatura Identitate Korporatiboa Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Sprezzatura Identitate Korporatiboa oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Sprezzatura Identitate Korporatiboa zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sprezzatura is a combination of retail, a social club, a studio, a bar, and more. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision. The logo identity was designed to truly represent Sprezzatura's brand, bring out its luxury yet playful character, embracing Italian menswear, and have enough flexibility to utilize in other related projects or materials needed in the future.
Tags: branding, identity, graphic, brand identity, retail
Design Challenge: Sprezzatura knows that it's not just another retail, but it covers several aspects of men's lifestyle. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision.
Inspiration: Sprezzatura is a boutique curator of luxury menswear based in Bangkok. It offers a premium in-house bespoke tailoring service and carries multiple Italian luxury menswear brands. The inspiration is based on the founders' love for luxury Italian menswear, and how they infuse their personal style and creativity in their offerings make this brand unique and set it apart from the rest of the market.

Read the Press Release