Memory of Jiangnan Postontzia by Yi Wu and Yanghua Yao

Memory of Jiangnan Postontzia by Yi Wu and Yanghua Yao is a highly esteemed winner of the very prestigious 2022 Burdinazko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BurdinaGrafismoa· 2022

Memory of Jiangnan Postontzia

by Yi Wu and Yanghua Yao

Client: Seoul National University of Fine Arts

Burdinazko Saria A' Design Award Winner in Grafismoa Category

10,850

Verified Award Winner

Verify Award Status for #132760

View at A' Design Award Press Release Award Badge

Colors

The Design

About Memory of Jiangnan Postontzia

Jiangnango Oroimena antzinako txinatar poema batean oinarritutako kartel bat da. Diseinuak oracle hezurrezko inskripzioen eta zigilu-idazkeraren ezaugarriak hartzen ditu abiapuntu, forma grafiko argietan sinplifikatuta. Elementu tradizionalak grafikoki eraldatzen dira, dekonstruituz eta birsortuz, eta esperimentu hiru dimentsiokoak aplikatzen zaizkie letra-formei. Kartela inprimatze digitalaren bidez ekoizten da, eta 70 bider 100 zentimetro neurtzen ditu. Asmoa da Jiangnango kulturaren, txinatar karaktereen eta antzinako poesiaren xarma nazioarteko publikoari aurkeztea.

The Recognition

About the Burdinazko Saria A' Design Award

Memory of Jiangnan Postontzia Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Memory of Jiangnan Postontzia oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Memory of Jiangnan Postontzia zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Memory of Jiangnan is a traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script, and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
Dimensions & Packaging: 70*100cm
Tags: poster，Jiangnan cultural
Production Technology: Digital printing
Design Challenge: The decomposition and reconstruction of Jiangnan cultural elements
Research: "Everyone says Jiangnan is good."The memory of Jiangnan is traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
Inspiration: "Everyone says Jiangnan is good." Jiangnan is the most beautiful image under the pen of the poet and the nostalgia in the heart of the Chinese literati. And Jiangnan culture is the most humanistic charm and aesthetic spirit of Chinese culture is the most poetic, graceful chapter of the Chinese dream.
Project Duration: The project started in April 2021
Team Members: YI WU
YANGHUA YAO