Cloud Mountain Type Primary Function: Tipografia Diseinua by Meng Shenhui

Cloud Mountain Type Primary Function: Tipografia Diseinua by Meng Shenhui is a highly esteemed winner of the very prestigious 2022 Zilarrezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

ZilarGrafismoa· 2022

Cloud Mountain Type Primary Function: Tipografia Diseinua

by Meng Shenhui

Client: Shenzhen Chengmei Culture Communication Co., LTD

Zilarrezko Saria A' Design Award Winner in Grafismoa Category

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Verified Award Winner

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Colors

The Design

About Cloud Mountain Type Primary Function: Tipografia Diseinua

Cloud Mountain Type Zhang Jiajieko laino eta hodei-mendietan eta antzinako Txinako paisaia-pinturan inspiratutako tipografia bat da. Letra-formek Txinako hodei eta mendien irudi tradizionalak alfabeto latindarraren egiturarekin uztartzen dituzte. Karaktere bakoitza eskuz marraztu eta gero irudi digitalen software batekin fintzen da, eta tipografia tamaina aldakorretan erabil daiteke. Oso gertutik ikusita, xehetasunek hartzen dute nagusitasuna eta letra zaila da ezagutzen, mendi baten forma bere gailurretik ezin den ikusi bezalaxe.

The Recognition

About the Zilarrezko Saria A' Design Award

Cloud Mountain Type Primary Function: Tipografia Diseinua Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Cloud Mountain Type Primary Function: Tipografia Diseinua erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Cloud Mountain Type Primary Function: Tipografia Diseinua jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character. The Chinese saying: You cannot recognize the shape of a mountain when you stand on it. When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Dimensions & Packaging: Variable size
Tags: Eastern culture and Western culture, Abstract and Concrete, Life meaning, Type design, Self-promotion
Production Technology: Photoshop, Pixelmator software, Hand drawing
Design Challenge: Eastern culture and Western culture, Abstract and Concrete, Full of life meaning
Research: When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Inspiration: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Project Duration: The project started in 2016 in Beijing and finished in 2021 in Shenzhen, and was exhibited in New York, Berlin and Seoul.
Operation Flow: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Team Members: Meng Shenhui
Image Credits: Meng Shenhui