Crcrta Nortasun Korporatiboa by Zilong Chen and Chao Yang

Crcrta Nortasun Korporatiboa by Zilong Chen and Chao Yang is a highly esteemed winner of the very prestigious 2022 Brontzezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BrontzeGrafismoa· 2022

Crcrta Nortasun Korporatiboa

by Zilong Chen and Chao Yang

Client: Communication University of Zhejiang

Brontzezko Saria A' Design Award Winner in Grafismoa Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Crcrta Nortasun Korporatiboa

Crcrta Txinako Irrati eta Telebista Artearen Ikerketa Zentrorako diseinatutako nortasun korporatibo bat da, gobernuko departamentu bat. Logotipoak grafikoak eta testua konbinatzen ditu. Kolore-paletak telebistaren hiru oinarrizko koloreak erabiltzen ditu: gorria, berdea eta urdina. Kamera-ikur bat hiru forma geometrikok osatzen dute. Bi laukizuzenek irrati eta telebista industrian erabiltzen diren iragazkiei eta paperari egiten diote erreferentzia. Triangeluak lente edo bozgorailu bati egiten dio erreferentzia. CRCRTA letrek grafikoa ezkerretik eskuinera zeharkatzen dute komunikazioaren ideia adierazteko. Nortasunak ez du tamaina finkorik, eta euskarri desberdinetara egokitzeko eskalatu daiteke.

The Recognition

About the Brontzezko Saria A' Design Award

Crcrta Nortasun Korporatiboa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Crcrta Nortasun Korporatiboa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Crcrta Nortasun Korporatiboa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
Dimensions & Packaging: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Tags: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
Production Technology: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
Design Challenge: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
Research: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
Inspiration: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
Project Duration: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
Operation Flow: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
Team Members: Designer:Chen Zilong and Creative Director:Yang Chao