SP Saffron Grotesk Ale Mota Bat by Paul Robb and Moira Bartoloni

SP Saffron Grotesk Ale Mota Bat by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 Zilarrezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

ZilarGrafismoa· 2022

SP Saffron Grotesk Ale Mota Bat

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

Zilarrezko Saria A' Design Award Winner in Grafismoa Category

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Colors

The Design

About SP Saffron Grotesk Ale Mota Bat

Azafraia, estilo-kontraste geometriko sendoak dituen tipografia neogrotesko garaikide dotorea da, Suitzako modernismoaren estetika eta estandar tipografikoetatik abiatuta. Ireki-jarrera bereizgarria marka eta komunikazioetarako koherentzia bisual egokia emateko diseinatu zen. Benetako eta jatorrizko tipografia honek estetika garaikide aldakor bat adierazten du. Alea ataletan banatuta dago, pack barruan eraztun-kuadernagailuen kartelak dituela.

The Recognition

About the Zilarrezko Saria A' Design Award

SP Saffron Grotesk Ale Mota Bat Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. SP Saffron Grotesk Ale Mota Bat erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. SP Saffron Grotesk Ale Mota Bat jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
Dimensions & Packaging: Binder 230 x 320 x 80
Tags: Font design, Branding, Identity, Type design
Production Technology: The binder is printed in 8 colors using various stock papers
Design Challenge: The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
Research: The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
Inspiration: Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
Project Duration: Font was designed from August 2021 and was finished in December 2021
Patents: Paul Henry Robb
Team Members: Paul Robb
Moira Bartoloni
Image Credits: Paul Henry Robb