Mengyi Xie diseinatzailearen Stories of Communication Marka Identitatearen Diseinua

Mengyi Xie diseinatzailearen Stories of Communication Marka Identitatearen Diseinua lana 2022 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2022

Stories of Communication Marka Identitatearen Diseinua

diseinatzailea: Mengyi Xie

Bezeroa: School of Communication, East China Normal University

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

9,996

Egiaztatutako Sari Irabazlea

#136234 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Stories of Communication Marka Identitatearen Diseinua Diseinuari Buruz

Komunikazioaren Istorioak unibertsitate bateko komunikazio eskolaren hamabosgarren urteurrenerako sortutako identitate bisualaren diseinua da. Logotipo nagusia 15 zenbakian oinarritutako grafiko geometriko bat da. Logotipo nagusitik abiatuta, 100 azpi-logotipoz osatutako familia bat garatu zen. Azpi-logotipo bakoitzak komunikazioaren historiako istorio, asmakizun edo ekimen bat aurkezten du, aurrehistorian erabilitako soka korapilatuetatik hasi eta lehen egunkarira eta World Wide Webera arte. Hurrenkera kronologikoan antolatuta, azpi-logotipoak kartel, gonbidapen, liburuxka, aretoetako erakusketa eta oroigarrietan aplikatu dira.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Stories of Communication Marka Identitatearen Diseinua Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Stories of Communication Marka Identitatearen Diseinua oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Stories of Communication Marka Identitatearen Diseinua beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Neurriak eta Ontziratzea: There were all kinds of size for the physical application products in this project.
Etiketak: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Produkzio Teknologia: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Diseinu Erronka: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Ikerketa: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspirazioa: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Proiektuaren Iraupena: The project was in Shanghai.
Eragiketa Fluxua: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Taldekideak: Mengyi Xie