Frog Singapore diseinatzailearen KGI Bank Banku Webgunea

Frog Singapore diseinatzailearen KGI Bank Banku Webgunea lana 2022 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Webgune eta Web Diseinua Lehiaketa Kategorian.

BurdinaWeba· 2022

KGI Bank Banku Webgunea

diseinatzailea: Frog Singapore

Bezeroa: frog Singapore

Burdinazko Saria A' Design Award Irabazlea Weba Kategorian

15,038

Egiaztatutako Sari Irabazlea

#136784 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

KGI Bank Banku Webgunea Diseinuari Buruz

KGI Bank lau azpisozietate biltzen dituen banku baterako diseinatutako webgune erantzukorra da. Webguneak enpresa- eta txikizkako informazioa esperientzia bateratu batean aurkezten ditu. Kontzeptu bisual soildu batek bezeroei bankuaren alderdi ezberdinak geruzaz geruza aurkitzeko aukera ematen die. Mikroanimazioek konpromiso emozionala gehitzen diote ohiko interakzioei. Ekintza-deiak eta gehien erabiltzen diren tresnak elkarren ondoan kokatzen dira, hurrengo urratsa errazteko. Nabigazio hobetuak azpisozietateen atalen artean gidatze fin bat eskaintzen du. Erabiltzaile-interfazea Figma erabiliz diseinatu da.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

KGI Bank Banku Webgunea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. KGI Bank Banku Webgunea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. KGI Bank Banku Webgunea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
Neurriak eta Ontziratzea: Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
Etiketak: User Experience, User Interface Design, Design System, Website, Responsive
Produkzio Teknologia: The user interface of this website was designed in Figma.
Diseinu Erronka: Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
Ikerketa: Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
Inspirazioa: Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
Proiektuaren Iraupena: The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
Eragiketa Fluxua: Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
Taldekideak: Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai.
Irudi Kredituak: frog Singapore, 2022