Type Specimen Alskar Letra Tipoa by Paul Robb and Moira Bartoloni

Type Specimen Alskar Letra Tipoa by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 Zilarrezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

ZilarGrafismoa· 2022

Type Specimen Alskar Letra Tipoa

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

Zilarrezko Saria A' Design Award Winner in Grafismoa Category

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Verified Award Winner
Verify Award Status for #137088

View at A' Design Award Press Release Award Badge

Colors

The Design

About Type Specimen Alskar Letra Tipoa

Alskar sans sans serif dotore eta dotorea da, kontraste geometriko eta estilistiko sendoak dituena, estetikan oinarrituta eta egungo estetika aldakorra irudikatzen duena. Letra tipoa A2 egunkari gisa inprimatu zen (tolestuta eta A4 gisa bidalita) eta tipografia kutsu eta esperientzia moderno batekin aurkezten du.

The Recognition

About the Zilarrezko Saria A' Design Award

Type Specimen Alskar Letra Tipoa Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Type Specimen Alskar Letra Tipoa erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Type Specimen Alskar Letra Tipoa jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Alskar sans is an elegant contemporary wide sans serif typeface with strong stylistic geometric authentic contrasts, drawing on the aesthetics and representing the shifting contemporary aesthetics. The type specimen was printed as a newspaper A2 (folded and sent as A$) and presents the type face with a modern feel and experience.
Dimensions & Packaging: The project was designed in A2 spreads, folded to A4
Tags: Font design, Branding, Identity, Type design
Production Technology: The final specimen was printed on newspaper stock in CMYK
Design Challenge: The challenge was to interpret mainly an architectural movements and design a typeface that would visually feel correct within that genre.
Research: We researched the Brutalist movement in both architectural and visual arts.
Inspiration: The inspiration for the typeface was to design a character set with a contemporary feel with a strong aesthetic feel of the Brutalist movement. The idea was to develop a versatile font that would give the right visual consistencies to brand ranging from high fashion to artistic communications
Project Duration: The type face was developed from September 2021 and release January 2022.
Operation Flow: The specimen was sent to existing and potential design customers.
Team Members: Paul Henry robb
Moira Bartoloni
Image Credits: Paul Henry Robb