Now Album Azalaren Artea by Yijia Xie is a highly esteemed winner of the very prestigious 2022 Burdinazko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BurdinaGrafismoa· 2022

Now Album Azalaren Artea

by Yijia Xie

Client: Yijia Xie

Burdinazko Saria A' Design Award Winner in Grafismoa Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Now Album Azalaren Artea

Now abesti bakoitzaren titulutik hartutako karaktere adierazgarri baten inguruan sortutako album diseinua da, amets, hazkuntza eta maitasunaren inguruko istorioak kontatzen dituzten sei abesti dituen musikari batentzat sortua. Txinatar karaktere esanguratsu bat hartu da abesti-titulu bakoitzetik, hala nola Unibertsoa, Euria, Sinetsi, Begiak, Ilargia eta Izarra. Karaktere hauek collage digitalarekin eta kode sorkuntzarekin konbinatzen dira. Hautatutako elementuak ordenagailu-programa batean sartzen dira, eta honek milaka grafiko desberdin sortzen ditu, pakete-bilgarri bakoitza berezia izan dadin. Formatu karratuak 4,25 bider 4,25 hazbete neurtzen ditu. Proiektuak sei azal-diseinu, letra-liburu bat eta album-paketea barne hartzen ditu.

The Recognition

About the Burdinazko Saria A' Design Award

Now Album Azalaren Artea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Now Album Azalaren Artea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Now Album Azalaren Artea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
Dimensions & Packaging: Width: 4.25in X Height: 4.25in
Tags: Album Design, Graphic Design, Typography, Generative Coding, Print Design
Production Technology: Print Design / Digital Collage / package design / generative coding
Design Challenge: One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.
Research: This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.
Inspiration: Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.
Project Duration: September 2021 - January 2022
Operation Flow: I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
Team Members: Designer: Yijia Xie