Etude Digital diseinatzailearen BTY Brand Identity Logotipoa eta Aplikazioak lana 2022 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2022

BTY Brand Identity Logotipoa eta Aplikazioak

diseinatzailea: Etude Digital

Bezeroa: BTY Group

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Diseinua

BTY Brand Identity Logotipoa eta Aplikazioak Diseinuari Buruz

BTY Brand Identity BTY Group enpresarentzat sortutako logotipo eta aplikazio programa da. Logotipoa gennaker bela zabaltzen den unearen interpretazio analitiko eta matematikoa da. Diseinuak, halaber, gennaker belak belaontzien lasterketetan eragindako haustura islatzen du. Marka etorkizun bat irudikatzen du, non pertsonek teknologia gidatzen duten. 300 lapitz-zirriborro baino gehiago egin ziren, ondoren digitalki findu zirenak nahi zen geometriara iritsi arte. Beltza da kolore nagusia, kolore biziek lagunduta. Zuri-beltzezko formak substratu askotan erreproduzitzeko erraztasuna eskaintzen du.

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Brontzezko Saria A' Design Award Sariari Buruz

BTY Brand Identity Logotipoa eta Aplikazioak Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. BTY Brand Identity Logotipoa eta Aplikazioak oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. BTY Brand Identity Logotipoa eta Aplikazioak beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Neurriak eta Ontziratzea: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Etiketak: logo, brand identity, logomark, symbol, graphics, layout
Produkzio Teknologia: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Diseinu Erronka: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Ikerketa: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Inspirazioa: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Proiektuaren Iraupena: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Eragiketa Fluxua: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Taldekideak: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer