Stadium SC Freiburg Bidea Aurkitzeko Sistema by Thomas Geissert

Stadium SC Freiburg Bidea Aurkitzeko Sistema by Thomas Geissert is a highly esteemed winner of the very prestigious 2022 Burdinazko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BurdinaGrafismoa· 2022

Stadium SC Freiburg Bidea Aurkitzeko Sistema

by Thomas Geissert

Client: Teamgeissert

Burdinazko Saria A' Design Award Winner in Grafismoa Category

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Colors

The Design

About Stadium SC Freiburg Bidea Aurkitzeko Sistema

Helburua nortasun eta originaltasun propioa duen sistema bat sortzea zen, haratago doana. SC Freiburg-eko estadio berriaren egitura oinarrizko forma ortogonal eta teilatu ortogonal batez osatuta dago. Diseinu arkitektonikoaren printzipio gidaria, identitatea osatzeko egitura bat sortzeko, onartu behar da. Bideak bilatzeko eta orientatzeko sistema berriak, beraz, forma-hizkuntza argi batekin aurkezten du bere burua. Kanpoko eremuan dagoeneko (aparkalekua, autobus geltokia, tranbia) dauden bisitariei eta zaleei ongietorria eta berri ematen die, sarreretara eramaten ditu eta estadioan pasealekutik barrena eserlekuetaraino.

The Recognition

About the Burdinazko Saria A' Design Award

Stadium SC Freiburg Bidea Aurkitzeko Sistema Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Stadium SC Freiburg Bidea Aurkitzeko Sistema oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Stadium SC Freiburg Bidea Aurkitzeko Sistema zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: colored alupanels with colored foil
Research: All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
Inspiration: The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
Project Duration: The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
Operation Flow: the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT