Khedr El Attar Marka Identitatea by Nour Shourbagy

Khedr El Attar Marka Identitatea by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 Burdinazko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BurdinaGrafismoa· 2022

Khedr El Attar Marka Identitatea

by Nour Shourbagy

Client: Khedr el Attar

Burdinazko Saria A' Design Award Winner in Grafismoa Category

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The Design

About Khedr El Attar Marka Identitatea

Khedr El Attar 1945ean Kairon sortutako produktu organiko eta gordinen saltzaile baten marka identitatea da. Proiektuak markaren kokapen berria islatzen duen sistema bisual bat marka estrategia batekin uztartzen du. Identitateak Khedr El Attar-en izaera mantentzen du, produktu organiko eta gordinen iturri gisa. Sistema bisualak negozioa hiru azpikategoria nagusitan antolatzen du: medikuntza organikoa, edertasun gordina eta produktu kulinarioak. Ontziaratze diseinuak eta marka gidalerroek sistema osatzen dute, salerosketaren etika zaharra aurkezpen modernoarekin bateratuz.

The Recognition

About the Burdinazko Saria A' Design Award

Khedr El Attar Marka Identitatea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Khedr El Attar Marka Identitatea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Khedr El Attar Marka Identitatea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
Tags: Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
Inspiration: Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
Project Duration: The project started in March 2020 in Cairo and finished in 2021
Team Members: Omnia Magdy Photographer

Read the Press Release