Enable Change Marka Identitatea by Squared

Enable Change Marka Identitatea by Squared is a highly esteemed winner of the very prestigious 2022 Burdinazko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BurdinaGrafismoa· 2022

Enable Change Marka Identitatea

by Squared

Client: Isabelle Laporte

Burdinazko Saria A' Design Award Winner in Grafismoa Category

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Verified Award Winner

Verify Award Status for #140542

Ezagutu orain View at A' Design Award Press Release Award Badge

Colors

The Design

About Enable Change Marka Identitatea

Enable Change aldaketa kudeaketan lan egiten duen profesional batentzat sortutako marka identitatea da. Identitateak ikuspegi minimalista bat, letra-tipo konbinazio ausart bat eta kolore bizi bat erabiltzen ditu. Logotipoaren sinboloak I eta L inizialak betikotasunaren sinboloarekin lotzen ditu, inklusioa adieraziz. Letra-tipoak aldaketa islatzeko aukeratu ziren, eboluzionatzen duten formekin eta trazu lodien eta meheen arteko trantsizio jariakinekin. Kolore-eskema murriztua da eta estilo grafikoa laua da. Diseinu eta garapen prozesuak bi hilabete inguru iraun zuen, 2021ean.

The Recognition

About the Burdinazko Saria A' Design Award

Enable Change Marka Identitatea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Enable Change Marka Identitatea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Enable Change Marka Identitatea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Tags: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Production Technology: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Design Challenge: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Research: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Inspiration: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Project Duration: The design and development of this brand identity took around 2 months in 2021.
Operation Flow: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Team Members: Creative Director - Yana Okoliyska