Ragu Communication diseinatzailearen Biblioteche di Roma Marka Identitatea

Ragu Communication diseinatzailearen Biblioteche di Roma Marka Identitatea lana 2022 Urrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

UrreGrafismoa· 2022

Biblioteche di Roma Marka Identitatea

diseinatzailea: Ragu Communication

Bezeroa: Sistema Biblioteche di Roma

Urrezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Egiaztatutako Sari Irabazlea

#140666 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Biblioteche di Roma Marka Identitatea Diseinuari Buruz

Biblioteche di Roma Erromako hiriko liburutegi publikoen sarearentzat sortutako marka identitate bat da. Identitateak liburutegi sistemaren hogeita bosgarren urteurrena markatzen du eta berrikuntza eta irisgarritasuna adieraztea du helburu. Logotipo historikoak alboz etzanda zegoen liburu itxi bat erakusten zuen. Ikur berriak liburu ireki bat erakusten du, izenaren lehen letra gisa ere irakur daitekeena. Zeinu grafikoa garbia eta funtsezkoa da. Identitatea papergintza sisteman, ukipen-puntu digitaletan, publizitatean, kanpoko euskarrietan eta seinaletikan aplikatzen da.

Aintzatespena

Urrezko Saria A' Design Award Sariari Buruz

Biblioteche di Roma Marka Identitatea Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Biblioteche di Roma Marka Identitatea oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Biblioteche di Roma Marka Identitatea desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
Neurriak eta Ontziratzea: The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage
Etiketak: ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
Produkzio Teknologia: The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
Diseinu Erronka: On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
Inspirazioa: In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
Proiektuaren Iraupena: The project began in Rome in January 2021 and was delivered to the client in April 2021
Eragiketa Fluxua: With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
Patenteak: Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
Taldekideak: Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi
Irudi Kredituak: Ragu Communication