Designthinkers Konferentzia Materialak by Liying Wang

Designthinkers Konferentzia Materialak by Liying Wang is a highly esteemed winner of the very prestigious 2023 Brontzezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BrontzeGrafismoa· 2023

Designthinkers Konferentzia Materialak

by Liying Wang

Client: Academy of Art University

Brontzezko Saria A' Design Award Winner in Grafismoa Category

9,791

Verified Award Winner

Verify Award Status for #141209

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Designthinkers Konferentzia Materialak

Helburua urteko gaiari egokitzen zaizkion konferentzia-material finkatuak sortzea da. Diseinuaren esparrua labirinto baten antzekoa da sarritan, non diseinatzaileek bide konplexuetan nabigatzen duten, bide okerrak, aurreikusi gabeko ondorioak eta esploratu gabeko lurraldeekin topo eginez. Liying Wangek labirintoa diseinu-bidaiaren konplexutasuna adierazteko ikur enblematiko gisa erabiltzen du. Ikuspegi honen bidez, diseinu konplexua eta sormen-prozesua irudikatzen dira, entzuleen artean antzeko sentimenak sorrarazteko helburuarekin.

The Recognition

About the Brontzezko Saria A' Design Award

Designthinkers Konferentzia Materialak Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Designthinkers Konferentzia Materialak oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Designthinkers Konferentzia Materialak beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design the conference materials for an existing conference. Create a sophisticated visual concept that matches the feel of the theme of the year. The goal is to demonstrate the ability to integrate conceptual ideas and visual design skills.
Dimensions & Packaging: Poster: 18 in x 24 in, Program: 13 in x 19 in
Tags: Conference Materials, Visual Communication, Poster, Program, Website, conference signage
Production Technology: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Design Challenge: How can creating a novel visual system for the conference cater to the needs and interests of the majority of attendees, while simultaneously aiding the organization in increasing attendance and achieving its mission of enhancing awareness of visual communication? Additionally, how can the process of design and creativity be visually depicted to evoke comparable emotions and responses from the intended audience? I keep asking myself those questions and thinking about what symbol or element can build connections and evoke the audience's similar feelings.
Research: Designthinkers is an annual conference with a mission to gather diverse perspectives to explore the process of design and creativity. The theme for 2018 is Speak The Truth. The whole design process is like an unknown journey, like a maze. We don't know what will happen at the next intersection. Designers like those little magenta dots, going on the road of our own choice.
Inspiration: Design is like a maze, with unpredictable twists and turns, where each decision can make or break a project. To capture this, I created a visual representation of the design process as a maze, symbolizing the confusion and challenges designers face, with every decision leading to a different outcome. It encourages pushing boundaries and finding innovative solutions while celebrating the creative process and its rewarding challenges. The design guides us through the maze, highlighting the endless possibilities that come with our work.
Project Duration: The project started in September 2018 and finished in December 2018 in San Francisco.
Operation Flow: Various deliverables were developed for the conference, including a promotion poster, program, website, application, name badge, and conference signage.
Image Credits: Image #1: Creator Liying Wang
Image #2: Creator Liying Wang
Image #3: Creator Liying Wang
Image #4: Creator Liying Wang
Image #5: Creator Liying Wang