Gensyn Intellectual Property Logo Diseinua by Gu Jin is a highly esteemed winner of the very prestigious 2023 Zilarrezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

ZilarGrafismoa· 2023

Gensyn Intellectual Property Logo Diseinua

by Gu Jin

Zilarrezko Saria A' Design Award Winner in Grafismoa Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Gensyn Intellectual Property Logo Diseinua

Gensyn Intellectual Property jabetza intelektualeko aholkularitza-enpresa batentzat sortutako logotipoa da. Marka enpresaren izenaren inizialetik, G letratik, modu abstraktuan garatua da. Forma ezkerreko eta eskuineko komatxo bakun abstraktu banaz osatuta dago, enpresaren eta bere bezeroen arteko komunikazio eta aholkularitza argia adierazten dutenak. Forma orokorrak ezkutu bat ere gogorarazten du, jabetza intelektualaren babesa adieraziz. Ingeradak zigilu txinatar tradizional baten forma jarraitzen du. Urdina garapen egonkorra iradokitzeko erabiltzen da.

The Recognition

About the Zilarrezko Saria A' Design Award

Gensyn Intellectual Property Logo Diseinua Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Gensyn Intellectual Property Logo Diseinua erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Gensyn Intellectual Property Logo Diseinua jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This logo is abstractly evolved from the initial letter "G" from the enterprise's English name "Gensyn”, it consists of left and right abstract single quotation marks, which means smooth communication and consultation between the enterprise and customers. The overall form is also like a“Shield” highlighting the industry characteristics of intellectual property protection. This logo is shaped by the outline of a traditional Chinese seal, and the use of blue color symbolizes the vision of steady development.
Tags: Logo, Brand, Visual, Gensyn
Design Challenge: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the client to mainly use abstract shield to express the protection attribute of their brand intellectual property.
Research: We researched the background of the company, the nature of the industry, the scope of the company's main business, and the culture of the company, which we integrated into the brand image.
Inspiration: Inspiration comes from "shield", that can guarantee security, it means "Gensyn Intellectual Property" can protect your Intellectual Property security. My work through asymmetric form, seek independent expression of personality in "positive and negative shape" and "blank space", which not only conforms to traditional aesthetic, but also innovatively interprets the concept of "consulting service", fully expressing the needs of the brand.
Project Duration: It took one month to complete the design in Beijing, China
Operation Flow: LOGO lets people see its industry attributes immediately, so that playing a very good brand communication effect.
Team Members: Gu Jin