Tathra Eco Camp Marka-Identitatea by Amanda Dempster

Tathra Eco Camp Marka-Identitatea by Amanda Dempster is a highly esteemed winner of the very prestigious 2023 Burdinazko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BurdinaGrafismoa· 2023

Tathra Eco Camp Marka-Identitatea

by Amanda Dempster

Client: Amanda Dempster

Burdinazko Saria A' Design Award Winner in Grafismoa Category

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Colors

The Design

About Tathra Eco Camp Marka-Identitatea

Australiako sute suntsigarrietan suntsitu ondoren, Tathra Eco Camp-ek gaztetze, historia eta murgiltze naturalaren istorio bat kontatzen zuen identitate sinbolikoa behar zuen. Jabeek lurraldearen istorio paregabea izango lukeen marka-multzo bat bilatu zuten, bere garrantzia kulturala eta ekoturismoarekiko duten konpromisoa aintzat hartuz. Ondorioz, marka-estiloak eta irudikapenak kanpamenduaren erakargarritasun naturalaren isla dira eta paisaia berritua omentzen dute zuhaitz-eraztun ikonikoekin eta helmugaren hazkunde, historia eta gaztetze sinbolikoen kolore eskema bereziarekin.

The Recognition

About the Burdinazko Saria A' Design Award

Tathra Eco Camp Marka-Identitatea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Tathra Eco Camp Marka-Identitatea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Tathra Eco Camp Marka-Identitatea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
Dimensions & Packaging: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral
Tags: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
Production Technology: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
Design Challenge: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
Research: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
Inspiration: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
Project Duration: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
Operation Flow: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
Patents: Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
Team Members: Amanda Dempster
Image Credits: Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)