Akomi diseinatzailearen Italian Capital of Culture Logotipoa Eta Abiarazte Kanpaina

Akomi diseinatzailearen Italian Capital of Culture Logotipoa Eta Abiarazte Kanpaina lana 2023 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

ZilarGrafismoa· 2023

Italian Capital of Culture Logotipoa Eta Abiarazte Kanpaina

diseinatzailea: Akomi

Bezeroa: Municipalities of Brescia and Bergamo

Zilarrezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Italian Capital of Culture Logotipoa Eta Abiarazte Kanpaina Diseinuari Buruz

Bi hiri ezberdinek partekatutako logotipo bat (Bergamo eta Brescia, 2023ko Italiako Kultur Hiriburu gisa elkartuta) pop kulturan inspiratua eta denboran zehar eboluzionatzeko diseinatua. Geometria osoa lodiera konstantea duten elementu linealen makurduran oinarritzen da, bi hiriak ezagunak diren eraikuntza-makiletan inspiratuta, hiri industrialen estereotipo bat irauli eta Covid-19 lehen gorakadaren garaian haien erresistentzia ospatzeko helburuarekin. Elementu gorri ikonikoa 3 bat eta B bat aldi berean ez ezik, esanahi eta forma desberdinak ere har ditzake testuinguru ezberdinetan.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Italian Capital of Culture Logotipoa Eta Abiarazte Kanpaina Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Italian Capital of Culture Logotipoa Eta Abiarazte Kanpaina erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Italian Capital of Culture Logotipoa Eta Abiarazte Kanpaina jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over.
Neurriak eta Ontziratzea: Minimum height of the logo: 10 mm
Etiketak: graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
Produkzio Teknologia: Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
Diseinu Erronka: The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
Ikerketa: As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
Inspirazioa: The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
Proiektuaren Iraupena: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
Eragiketa Fluxua: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.