Lucky Tiger Welcomes New Year Ilustrazioa by Hsiao Yun Tseng

Lucky Tiger Welcomes New Year Ilustrazioa by Hsiao Yun Tseng is a highly esteemed winner of the very prestigious 2023 Burdinazko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BurdinaGrafismoa· 2023

Lucky Tiger Welcomes New Year Ilustrazioa

by Hsiao Yun Tseng

Client: Kiwifruit Kiwi World

Burdinazko Saria A' Design Award Winner in Grafismoa Category

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Verified Award Winner

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Colors

The Design

About Lucky Tiger Welcomes New Year Ilustrazioa

Lucky Tiger Welcomes New Year zodiako zeinuak Txinako paper-moztutako elementu tradizionalak konbinatzen ditu, diseinuak leihoko marko batetik begiratzen duen itxura ematen du, eta animalia aproposa duten bitartean urrezko txanponak kanpora botatzen dituzte, aberastasuna ekarriko balute bezala. Udaberriaren antzeko koloreen erabilera orokorra, kolore gorri tradizionala alde batera utziz eta lore eta landare asko gehituz, loreen eta fortunaren ahoskera antzekoa denez (txinera mintzatzen diren eremuetan), badirudi aurten zorte ona duela. fortuna.

The Recognition

About the Burdinazko Saria A' Design Award

Lucky Tiger Welcomes New Year Ilustrazioa Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Lucky Tiger Welcomes New Year Ilustrazioa oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Lucky Tiger Welcomes New Year Ilustrazioa zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese zodiac combines traditional Chinese paper-cutting as elements, adopts novel colors to escape the traditional red system, and focuses on the image of spring, and integrates a large number of flowers and plants to imply the concept of "Harvest", indicating to make a fortune!!
Dimensions & Packaging: Postcard: 105mm x 148mm 400P thick card
Spring Festival couplet: 150mm x 150mm
Red Packet: 95mm x 90mm
Tags: New Years, festivals, greeting cards, blessings, red envelopes, zodiac signs, tigers, paper-cuts, illustrations
Production Technology: Illustrator software rendering, combined with photoshop image material synthesis.
Digital printing is adopted to faithfully present the performance of the illustration itself.
Design Challenge: Combine the image of a tiger with the concept of paper-cutting, simplify the shape but have richness, and match some traditional festive elements, so that the whole integrates modern and traditional aesthetics
Research: New Year's blessing is a traditional custom, using the combination of zodiac signs and illustrations to convey good luck and maintain the value of the custom.
Inspiration: Originating from traditional Chinese festivals, it celebrates the beginning of the year, and uses the zodiac represented by the year as the auspicious beast, symbolizing good luck, bringing good luck and wealth to everyone, and sending good blessings to everyone.
Project Duration: Draw in January 2022, complete in February 2022, and send a postcard to congratulate
Operation Flow: It is printed with auspicious symbols, so that those who receive blessings can feel it, so as to get good luck!!
Patents: Copyrights belong to Hsiao Yun Tseng,2022
Image Credits: Image #1 : Illustration Hsiao Yun Tseng 2022.
Image #2 : Illustration Hsiao Yun Tseng 2022.
Image #3 : Illustration Hsiao Yun Tseng 2022.
Image #4 : Illustration Hsiao Yun Tseng 2022.