Q Sky Pilates Marka Identitatea by Yuanyuan Yang

Q Sky Pilates Marka Identitatea by Yuanyuan Yang is a highly esteemed winner of the very prestigious 2023 Burdinazko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BurdinaGrafismoa· 2023

Q Sky Pilates Marka Identitatea

by Yuanyuan Yang

Client: Q Sky

Burdinazko Saria A' Design Award Winner in Grafismoa Category

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Verified Award Winner

Verify Award Status for #144502

View at A' Design Award Press Release Award Badge

Colors

The Design

About Q Sky Pilates Marka Identitatea

Q Sky Pilates Pilates estudio baterako sortutako marka identitatea da. Q letra zeruan libre hegan egiten duen txori gisa marraztuta dago, estudioaren izena arintasun, askatasun eta erlaxazio sentsazio batekin lotuz. Letra bakarra grafismo independente gisa funtzionatzen du, eta letra bera marka izen osoan erabilitako tipografiarekin koherentea mantentzen da. Identitatea espazioko seinaleztikan, kirol-arropan, edalontzietan eta bazkide txarteletan aplikatzen da, inprimatze digitala, serigrafia eta brodatua erabiliz ekoiztuta. Material bakoitzeko kolore-zehaztasuna arretaz kontrolatu zen.

The Recognition

About the Burdinazko Saria A' Design Award

Q Sky Pilates Marka Identitatea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Q Sky Pilates Marka Identitatea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Q Sky Pilates Marka Identitatea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
Dimensions & Packaging: Size according to specific object application
Tags: Pilates, sports, fitness, sky, bird
Production Technology: Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery.
Design Challenge: There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process.
Research: Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere.
Inspiration: Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name.
Project Duration: Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1.
Operation Flow: It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image.
Patents: Trademark holder: Q Sky
Image Credits: Design，Feng Lei，2022