It Is In Your Genes Identitate Dinamikoa by Bianka Foldi and Robert Valoczi

It Is In Your Genes Identitate Dinamikoa by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 Brontzezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BrontzeGrafismoa· 2023

It Is In Your Genes Identitate Dinamikoa

by Bianka Foldi and Robert Valoczi

Client: Genecontact

Brontzezko Saria A' Design Award Winner in Grafismoa Category

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Colors

The Design

About It Is In Your Genes Identitate Dinamikoa

Marka-identitate hori genotipaketa zerbitzu baterako sortu zen, eta, horren bidez, gaixotasun genetiko posibleetarako joera antzeman daiteke. DNAren egitura bezala, diseinuaren kontzeptua ere kode-sistema baten gainean eraiki zen, hots, alfabetoaren letrak adierazten dituzten Morse kodeak bereziki diseinatutakoak. Edozein hitz ikus daiteke horrela, logotipo estatiko bat identitate dinamiko bihurtuz. Logotipoak, kodeek idatzitako Bezeroaren izena dena, DNAren egitura bikoitzeko forma hartzen du. Horrela islatzen da Bezeroaren negozioa kontzeptualki zein bisualki identitatean.

The Recognition

About the Brontzezko Saria A' Design Award

It Is In Your Genes Identitate Dinamikoa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. It Is In Your Genes Identitate Dinamikoa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. It Is In Your Genes Identitate Dinamikoa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tags: dynamic brand identity, flexible brand identity, brand identity
Production Technology: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inspiration: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Project Duration: The project started in July 2021 October in Budapest. The website development is still ongoing.
Team Members: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon