A Inc Nortasun Korporatiboa by Yu Morisawa

A Inc Nortasun Korporatiboa by Yu Morisawa is a highly esteemed winner of the very prestigious 2023 Burdinazko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BurdinaGrafismoa· 2023

A Inc Nortasun Korporatiboa

by Yu Morisawa

Client: A Inc

Burdinazko Saria A' Design Award Winner in Grafismoa Category

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Verified Award Winner

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Colors

The Design

About A Inc Nortasun Korporatiboa

A Inc Tokion oinarritutako enpresa baterako sortutako nortasun korporatiboaren programa da. Nortasuna kolorezko marrez osatutako A letra bakar baten inguruan eraikita dago. Marrek enpresarekin lotutako pertsona bakoitzaren energia eta potentziala adierazten dute. Elkarren gainean dauden marrek erakusten dute nola hartzen duen forma enpresak lehentasunen aniztasunaren bidez. Nortasuna bisita-txarteletan eta gutun-azaletan aplikatzen da, eta pertsona bakoitzak bere kolore gogokoena aukera dezake. Gutun-azalen koloreak hartzaileekin bat etor daitezke. Logotipoa erliebez landuta dago, kolore bizien indarra leunagoa izan dadin.

The Recognition

About the Burdinazko Saria A' Design Award

A Inc Nortasun Korporatiboa Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. A Inc Nortasun Korporatiboa oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. A Inc Nortasun Korporatiboa zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I handled the corporate design for A Inc.
The limitless energy and potential of every A Inc employee is expressed using a range of colors. The striped pattern for the letter A of the logo is a visual expression of how the company is formed by an overlapping combination of all those individuals.
Dimensions & Packaging: Business card
Width91mm, Height55mm

Envelope
Width235mm, Height120mm
Tags: limitless energy, potential, a range of colors, stripes, diversity
Production Technology: In applying the design, people can choose their favorite color for business cards and multiple envelope colors can be matched with recipients. The colors have a strong emphasis, so the logo is embossed for subtlety.
Design Challenge: Design a single letter A as a logo.
Research: I try to keep things simple, clear, and emotional.
Also, we design the meaning of the corporate.
Inspiration: Using a single A in the logo creates a sense of presence that embodies A Inc's vision illuminating people's potential and mission for a world that believes in the power of what people like.

The meanings invested in the logo are

1.Stripes signify the energy and potential of everyone involved with A Inc.
2. The A is an accumulation of multiple stripes.
3. A Inc takes shape through the power of its diversity of preferences.
Project Duration: Completed in Tokyo in 2020. Since then, we have continued to refine it.
Operation Flow: Understanding of identity
Company motivation
Visualization of company image
recruiting
Image Credits: Photographer / Ryo Yasumoto