Taichung Public Library Marka-Identitatea by Yichun Lin

Taichung Public Library Marka-Identitatea by Yichun Lin is a highly esteemed winner of the very prestigious 2023 Brontzezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BrontzeGrafismoa· 2023

Taichung Public Library Marka-Identitatea

by Yichun Lin

Client: Yichun Lin Design

Brontzezko Saria A' Design Award Winner in Grafismoa Category

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Verified Award Winner

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Colors

The Design

About Taichung Public Library Marka-Identitatea

Taiwango arte museoa eta liburutegia konbinatzen dituen lehen eraikina izanik, Taichung Liburutegi Publikoaren marka sistemaren sorrerak natura eta zibilizazioaren fusioan oinarritzen dira. Diseinu-filosofiak arkitektura modernoaren integraziorik gabeko elementu naturalekin azpimarratzen du eta freskotasun eta jakin-min sentimendua sorrarazi nahi du. Marka sistemak bisitariak Liburutegiak eskaintzen dituen esperientzia kultural anitzetan sakontzera eta zibilizazio garaikidearen eta basoaren lasaitasunaren arteko orekaz gozatzera bultzatzen duen giroa sustatzen du.

The Recognition

About the Brontzezko Saria A' Design Award

Taichung Public Library Marka-Identitatea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Taichung Public Library Marka-Identitatea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Taichung Public Library Marka-Identitatea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer uses graphics in blocks as the primary design element, incorporating books and the Chinese character "Chung", and aligning with the building's square design. The Logo's undulating pattern suggests flexibility, like diving into an ocean of books. Green represents nature and growth, fitting with the Library's mission. Meanwhile, the black block provides visual contrast and suggests stability and authority, reflecting the Library's role as a reliable source of knowledge.
Dimensions & Packaging: Minimum size of logo: 35mm x 6.5mm
Tags: Visual Identity, Logo, Branding, Graphics, Printed Matter
Production Technology: All the graphics were created and designed with Adobe Illustrator and Photoshop.
Design Challenge: As the Library's anticipated opening is still several years away in 2025, the designer faces the challenge of limited information to inform the design process. This lack of data poses significant difficulties and requires the designer to think creatively and imaginatively to craft a design that accurately captures the essence and identity of the Library. Additionally, the designer must remain adaptable to any changes that may arise in the intervening years, ensuring that the final design remains relevant and effective upon the Library's opening.
Research: The black block is strategically placed on the upper side of the Logo, where the Library's position is relative to the park. The Chinese wordmark is set in Noto Sans, while the English wordmark uses Avenir. To ensure visual consistency and alignment with the Logo, the designer modified the proportion and details of the wordmark. The block-shaped graphic element is carefully integrated with the library building's square design, emphasizing the relationship between the brand and its physical space.
Inspiration: The design was inspired by the concept of "Library in the Park, Art Museum in the Forest". The brand system focuses on the fusion of "nature" and "civilization". The Logo draws inspiration from books and the Chinese character "Chung" from Taichung. The architectural appearance was also a source of inspiration, with the Library standing tall amidst the forest, blending natural and cultural elements. It allows one to experience the influence of modern civilization while being surrounded by the pristine nature of the woods.
Project Duration: December 2020 to January 2021, Taiwan
Operation Flow: The wordmark can be customized and used as exterior signage, depending on the branch name. The Logo can be applied to the library merchandise. With the extension of the graphic units and color palette, identification can be present on various products and official documents with the system.
Team Members: Art Director: Yichun Lin
Image Credits: Photographer Keith Camiller, 2017
Photographer Ryunosuke Kikuno, 2020
Photographer Gabriel Sollmann, 2018
Photographer Aarón Blanco Tejedor, 2017