Sounds of Welser Instalazio Interaktiboa by Responsive Spaces is a highly esteemed winner of the very prestigious 2023 Brontzezko Saria A' Design Award in Instalazio Diseinua Competition Category.
BrontzeInstalazioa· 2023
Sounds of Welser Instalazio Interaktiboa
Client: Welser Profile
Brontzezko Saria A' Design Award Winner in Instalazioa Category
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- Verified Award Winner
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The Design
About Sounds of Welser Instalazio Interaktiboa
Welser Profile altzairuzko profilen hornitzaile globala da. Konpainiak marka esperientzia interaktibo baten bila ari zen bere bisitarien zentrorako. 13 belaunaldi baino gehiago Welser Profile munduko liderra bihurtu zen industrian. Beraz, zentzuzkoa zen Responsive Spaces-ek arrakasta-istorio honen oinarrian oinarritzea eta produktua heroia izatea. Benetako bezeroen produktuak altzairuzko organo bat eraikitzeko erabili ziren, estetikoki tradizioari iradokitzen diona eta giza ukitu bakoitzari erreakzionatzen diona azpian dagoen magiaren ikuspegia eskainiz, soinu-paisaia mistikoen sorreraren bidez.
The Recognition
About the Brontzezko Saria A' Design Award
Sounds of Welser Instalazio Interaktiboa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Sounds of Welser Instalazio Interaktiboa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Sounds of Welser Instalazio Interaktiboa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- While The design of the installation resembles an organ, it is far more technical, with sophisticated capacitive sensors that respond to touch and a dynamic sound engine that changes its sets of instruments every other minute.
One of the unique features of the installation is the way in which the technology is hidden, allowing visitors to focus on the tactile and sonic experience of interacting with the steel profiles. The capacitive sensors allowing for a precise and intuitive interaction with the product, while the dynamic sound engine creates a constantly changing soundscape that is unique and engaging. - Dimensions & Packaging
- Dimensions: Width 4000 mm x Depth max. 1000 mm x Height max. 3400 mm
- Tags
- interactive installation, sound installation, organ, soundscapes, touch installation
- Production Technology
- Developing the organ required a combination of advanced production technology and carefully selected materials. Hidden from the users, there are a PC, 2 speakers and a microcontroller. Capacitive sensors for each steel profile are triggered by touch through the change of its resistance. The profiles are electrically conductive but are insulated by a wooden base, which allows for safe and distinguishable interaction with them. 18 profiles result in 9 tones and two different octaves on each side.
- Design Challenge
- An alloy coating was applied to each profile to prevent flash rusting and ensure durability. However, this presented a challenge as the alloy negatively impacted the profiles' electrical conductivity. Different alloys were meticulously tested until the best solution was found. The calibration of the sensors had to be consistent across all 18 profiles, which presented an additional challenge. The developed sensor system demanded attention to detail and a lot of testing under various conditions.
- Research
- Through a process of exploration and experimentation, an idea was settled upon for an interactive installation featuring an organ made entirely of real customer steel profiles from Welser Profile. Visitors would be able to touch the profiles to create various sounds.To bring the idea to fruition, prototypes were tested using various materials and production techniques. The result is an installation that combines advanced production technology with carefully selected materials and an intuitive design to create a truly immersive experience for visitors.
- Inspiration
- As a global provider of steel profiles, Welser Profile was looking for an interactive brand experience for its visitor center. "The product is the hero" was the core idea of this installation. The history of Welser is a ongoing success story, which building upon made perfect sense. Real products were used to build this steel organ, which aesthetically hints towards tradition and reacts to every human touch by offering a glimpse of the underlying magic through creation of mystical soundscapes.
- Project Duration
- The project launched in September 2021 in Gresten, Lower Austria in the Headquarter of Welser Profile and will be a permanent interactive installation.
- Operation Flow
- The organ installation is an interactive experience that allows visitors to explore and create sounds by touching real steel profiles. The sounds produced by the installation are constantly changing, and visitors can experiment with different combinations of touches to create their own unique soundscapes.
- Team Members
- Steel Organ Design, 3D & Development: Julian Reil
- Image Credits
- Photos / 3D Sketches / Sound: Julian Reil
Video: Isabella Rogl (das narrativ), Manuel Bauer (das narrativ)
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