Maria-Luisa Uth diseinatzailearen The Dark Side of the Moon Maitasun Gutuna

Maria-Luisa Uth diseinatzailearen The Dark Side of the Moon Maitasun Gutuna lana 2023 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2023

The Dark Side of the Moon Maitasun Gutuna

diseinatzailea: Maria-Luisa Uth

Bezeroa: Fortuna Design Studio

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

10,304

Egiaztatutako Sari Irabazlea

#147779 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

The Dark Side of the Moon Maitasun Gutuna Diseinuari Buruz

The Dark Side of the Moon Txinako maitasun istorio tradizional bat kontatzen duen maitasun gutun bat da. Proiektu honek inprimatutako diseinu zahar ona ospatzen du, mota, ilustrazioak, diseinu grafikoa eta materialei arreta jarriz. Letren paketea irekitzen da eta ilargiaren alde iluna ikusten da. Eskutitza poltsiko baten modura tolestuta dago, Japoniako toleste metodo bat, Europara joan zen XVIII. mendean eta maitasun gutunak tolesteko metodo gisa ezaguna bihurtu zen. Erabilitako paperak, pitzadurarik gabe tolestu daitekeena eta zeharrargia dena, letraren bi aldeak elkartzen uzten ditu argiaren kontra eusten denean.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

The Dark Side of the Moon Maitasun Gutuna Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. The Dark Side of the Moon Maitasun Gutuna oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. The Dark Side of the Moon Maitasun Gutuna beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
Neurriak eta Ontziratzea: Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm
Etiketak: graphic design, illustration, print, type design, package design
Produkzio Teknologia: Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
Diseinu Erronka: Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
Ikerketa: As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
Inspirazioa: In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
Proiektuaren Iraupena: started August in Hangzhou and finished November in Hangzhou
Eragiketa Fluxua: Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
Irudi Kredituak: Qianli Ma, Maria-Luisa Uth