Old Town of Lijiang Ilustrazio Seriea by Ju Jijing

Old Town of Lijiang Ilustrazio Seriea by Ju Jijing is a highly esteemed winner of the very prestigious 2023 Zilarrezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

ZilarGrafismoa· 2023

Old Town of Lijiang Ilustrazio Seriea

by Ju Jijing

Client: Northeastern University of China

Zilarrezko Saria A' Design Award Winner in Grafismoa Category

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Verified Award Winner
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Colors

The Design

About Old Town of Lijiang Ilustrazio Seriea

Lijiangeko Hiri Zaharra Txinako antzinako herri baten kultura aurkezteko eta babesteko sortutako ilustrazio serie bat da. Ilustrazioek kultura-ondarearen elementuak, tokiko eszenak eta geruzatutako koloreak erakusten dituzte estilo nazional batean. Irudi bakoitza bektore-diseinurako softwarearekin marraztu da 800 x 800 milimetroko neurrian, eta kalitate handiko inprimaketa-teknologiarekin erreproduzitu da. Serieak Lijiangeko natura- eta giza-ondarea partekatzen du gustu modernora egokitutako hizkuntza bisual batean. Helburua herri tradizionalen kulturari eta haren babesari buruzko kontzientzia publikoa areagotzea da.

The Recognition

About the Zilarrezko Saria A' Design Award

Old Town of Lijiang Ilustrazio Seriea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Old Town of Lijiang Ilustrazio Seriea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Old Town of Lijiang Ilustrazio Seriea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
Dimensions & Packaging: Illustration:800mm(H)x800mm(W),150dpi, RGB.
Tags: Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Research: Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
Inspiration: Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
Project Duration: The project started in September 2022 and finished in January 2023 in China
Operation Flow: Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
Team Members: Designer:Ju Jijing，Art Director: Huo Kai
Image Credits: Ju Jijing, 2022