Oil Street Art Space Nortasun Bisuala by Kimhung Choi and Thomas Siu

Oil Street Art Space Nortasun Bisuala by Kimhung Choi and Thomas Siu is a highly esteemed winner of the very prestigious 2023 Brontzezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BrontzeGrafismoa· 2023

Oil Street Art Space Nortasun Bisuala

by Kimhung Choi and Thomas Siu

Client: Kimhung Design

Brontzezko Saria A' Design Award Winner in Grafismoa Category

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Verified Award Winner

Verify Award Status for #148151

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Oil Street Art Space Nortasun Bisuala

Oi Oil Street Art Space-ren nortasun bisuala da, Hong Kongeko aisialdi eta kultura gune publikoa. Kokalekuak jatetxe-elkarte baten aurreko egoitza hartzen du, eta II. Mailako adreiluzko eraikin historiko bat biltzen du, teilatu-teilazkoa, 3000 metro koadro baino gehiagoko kanpoaldeko azalerarekin. Izenak L letra harridura-marka batekin ordezkatzen du, arreta deitzeko eta kokalekua adierazteko. Logotipoaren formak ozen deitzeko keinua irudikatzen du. Berdea da nortasunaren kolorea, hiriaren barruan arteentzako oasi baten sentsazioa iradokiz. Nortasuna ingurumen-grafikoetan eta inprimatutako elementuetan aplikatzen da.

The Recognition

About the Brontzezko Saria A' Design Award

Oil Street Art Space Nortasun Bisuala Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Oil Street Art Space Nortasun Bisuala oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Oil Street Art Space Nortasun Bisuala beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: “Oi!”- Oil Street Art Space, is housed in the former clubhouse of the Royal Hong Kong Yacht Club. It opens to the public as community leisure and cultural space in two phases after revitalisation and restoration, including a red-bricked Grade II historic building with a tile roof and over 3000 sqm outdoor area with a two-storey building incorporating an exhibition and multipurpose venue respectively.
Dimensions & Packaging: Various dimensions according to the visual identity application from buntings to pinned badges
Tags: Branding, Visual Identity, Logo, Signage, Environmental Design, Art and Cultural Space
Production Technology: The visual identity of ‘Oi!’ aims to create distinctive and memorable brand that capture the essence of the project. The applications on environmental graphics and collateral to provide guidance to visitors to explore all parts of Oi! and to enhance the impression of Oi! to the public.
Research: Given that part of the premises is Grade II historic building, a range of research on historical premise transforming to public usage and old architecture revamp projects were conducted. After reviewing different angles, the client and designers would like to portray the brand image with Oi!’s vision and mission and to make art relevant in the community. Finally, we chose to use the name as the core element on the logo which also helps the audience to remember where it is located.
Inspiration: The 'Oi!' project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the 'L' with an exclamation mark which serves as a call for people's attention and a visual representation of the project's location. The logo's shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that 'Oi!' is an oasis for the arts in the midst of the urban jungle of concrete and steel.
Project Duration: May 2022, The Hong Kong SAR
Operation Flow: The visual identity conveys a welcoming and unifying ambience to all visitors and to deliver the message that it is a platform where the people can realise their dreams in art and igniting their creative spark.
Team Members: Client: Art Promotion Office, The Hong Kong SAR
Designer: Kimhung Choi, Thomas Siu