Dalian Seafood Logotipoa eta Ontziratze Diseinua by Ju Jijing

Dalian Seafood Logotipoa eta Ontziratze Diseinua by Ju Jijing is a highly esteemed winner of the very prestigious 2023 Brontzezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BrontzeGrafismoa· 2023

Dalian Seafood Logotipoa eta Ontziratze Diseinua

by Ju Jijing

Client: Northeastern University of China

Brontzezko Saria A' Design Award Winner in Grafismoa Category

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Verified Award Winner

Verify Award Status for #148231

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Colors

The Design

About Dalian Seafood Logotipoa eta Ontziratze Diseinua

Dalian Seafood jateko prest dauden itsas produktuentzako marka-identitate eta ontziratze diseinu bat da. Logotipoa eta hortik eratorritako grafikoak ontzi bakar batean, hiru kutxa txiki gordetzen dituen opari-kutxa luze ateragarri batean, eta latak ontziratzeetan aplikatzen dira. Ilustrazio abstraktuak itsasoko izaki desberdinen ezaugarrietatik ateratzen dira, eta errepikatutako eta txandakatutako diseinuetan antolatzen dira. Kolore distiratsuen kontrasteek itxura freskoa ematen diote serieari. Ontziratzea material birziklagarrietan digitalki inprimatzen da akabera mate batekin, eta opari-kutxa ateragarria erraz irekitzen da.

The Recognition

About the Brontzezko Saria A' Design Award

Dalian Seafood Logotipoa eta Ontziratze Diseinua Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Dalian Seafood Logotipoa eta Ontziratze Diseinua oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Dalian Seafood Logotipoa eta Ontziratze Diseinua beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work uses graphic language to draw seafood packaging vision. The packaging illustrations are abstracted and graphically displayed according to various characteristics of marine products, and the repeated and staggered layout style is adopted; The contrast of color levels is bright and fresh, showing a sense of vitality of the series. The graphic design of the brand font is carried out to spread the brand culture of seafood in a way that suits the modern aesthetic.
Dimensions & Packaging: label:69mmx117mm Small packing box:120mmx120mmx120mm
can:110mmx110mmx60mm Set box:360mmx120mmx120mm
Tags: Food, logo, packaging, brand, image, graphic design
Production Technology: The logo and derivative graphics of the brand are applied to a set of packaging, consisting of a single package, a long pull-out gift box, containing three small packaging boxes and packaging cans, which are printed by digital printing with the matte process, and the packaging is made of environmentally friendly and recyclable materials.
Design Challenge: The difficulty of this project design is how to make the product brand have its unique performance style and artistic effect. It not only meets the aesthetic acceptance effect of young people, but also can obtain social feedback after sales.
Research: The ready-to-eat marine products on the market do not pay attention to the packaging vision, which leads to the reduction of the purchase degree. The user's emotional experience is not satisfied, which is not paid attention to the public consumers. Therefore, through this modern and simple visual expression form, the visual packaging will be carried out again, and the marine organisms will have emotional resonance with the consumers through the graphic language, meet the consumer's visual emotional experience, and improve the brand's uniqueness and popularity.
Inspiration: Through the visual design of packaging and the extension design of cultural and creative packaging for the brand of Dalian Seafood, explore the presentation mode of visual novelty of seafood packaging, extract abstract graphics according to the characteristics of different seafood elements, and form its unique order by using repeated and staggered layout patterns, and use graphic language to express the characteristics of different seafood products, attracting the love of young consumers.
Project Duration: The project was launched in September 2022 and completed in November 2020.
Operation Flow: Pull-out packaging is convenient for consumers to open. The packaging material and process are simple and easy to mass production. Brand element graphics can be used in many ways.
Image Credits: Ju Jijing，2022.